Send every subscriber down the path most likely to convert them, based on who they are and what they want.
A landing page, a paywall, a thank-you screen. That's what most teams call the journey. The experience layer needs an orchestrated runtime that reads who the subscriber is, where they came from, and what would make sense to show them next.
For most subscription businesses, the “subscriber journey” is a static landing page, a static paywall, and a thank-you screen. There's no orchestrated logic in between that routes a first-time visitor differently from a returning lapsed subscriber, or a Spanish-language acquisition differently from an English-language one. What looks like a journey is three disconnected pages that don't read context, don't branch, and don't respond to who's on the screen.
When a team does have a flow, it's usually one flow. Every subscriber — regardless of acquisition source, language, region, prior session count, or intent signal from the form they just filled out — walks the same path to the same paywall. The CDP knows the subscriber. The campaign that brought them in knows the subscriber. The flow knows nothing.
The bottleneck on fixing this isn't taste or data. It's that every change to the journey today is a code change, a regression test, and an App Store review queue. Marketing has ideas. Product has data. Growth has variants ready. None of it ships, because the journey is built in code that nobody wants to touch.
When a marketer ships a flow update, the team can see exactly what changed, when, and roll back without engineering.
A flow built once in Nami runs across CTV, web, and mobile from one dashboard. Layouts adapt to the device, and so does the logic. Branch a path so TV viewers see a QR handoff while mobile subscribers get a native prompt, all inside the same flow. Focus behavior on a remote, native scroll on mobile, and platform commerce hooks are handled in the canvas.
The same upgrade flow that runs on mobile runs on a streaming box without a separate build, a separate team, or a separate roadmap. CTV stops being the surface that gets last quarter's experience six quarters late.
When a subscriber journey is something a small team can update in an afternoon, it stops being a fixed asset. It becomes a working surface that gets sharper every quarter — segment by segment, platform by platform, offer by offer. The compounding comes from frequency: more variants tested, more learnings logged, more pricing in market. Enterprise subscription businesses who went from a single paywall to personalized onboarding with Nami saw millions in increased revenue.
Subscription flows are the orchestrated runtime inside Nami's subscription orchestration platform. Product and marketing teams use them to design, test, and optimize the complete subscriber journey across CTV, web, and mobile, without code. The pages inside each flow are composed in the visual editor. Variants of a flow run head-to-head in Experiments with adaptive traffic allocation. Campaigns assign flows to specific trigger points in the app, with audience targeting and scheduling. Insights closes the loop, connecting what subscribers saw to what they did next.
The orchestrated runtime for the subscriber journey.
Compose the screens that live inside each flow.
Run variants of a flow head-to-head.
Connect flow outcomes back to subscription revenue.
Book a demo and we'll walk through how product and marketing teams compose, branch, and ship full subscriber journeys on Nami — across CTV, web, and mobile, without an engineering ticket.
