Nami Year In Review: 2025

As 2025 comes to a close, we want to take a moment to reflect on what we built this year—and to say thank you.

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Much of what we delivered in 2025 was shaped by working closely with our customers: understanding their goals, pressure-testing ideas, and supporting tangible improvements through custom templates and hands-on implementation. Those partnerships continue to inform how we prioritize, build, and evolve Nami.

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This year marked incredible growth for Nami and our customers as we built high-value experiences up and down the subscription funnel across web, mobile, CTV, and more.

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By expanding the power of Nami further up the funnel, we focused on helping teams do more than monetize at the point of conversion. We made it easier than ever to turn initiatives into real-world results across acquisition, onboarding, experimentation, and iteration.

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Major product updates in 2025

Flow Builder (new)

FA more intuitive way to create multi-page experiences for use cases like onboarding, multi-step paywalls, and winback flows. It’s designed to support real-world iteration and collaboration, making it easier for teams to test, refine, and evolve experiences over time.

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Asset Library (new)

A centralized way to manage and reuse components. By streamlining how assets are created and shared, teams can launch faster, iterate more confidently, and maintain consistency across experiences.

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Landing Flows (new)

Personalized paths for acquiring new customers from paid media campaigns, custom app store product pages, and other high-intent entry points, extending experimentation and optimization up the funnel.

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Analytics (redesign)

We redesigned analytics to be cleaner, more actionable, and easier to navigate. The new experience helps teams understand performance more quickly, evaluate experiments with confidence, and focus on what to do next.

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Additional highlights

Alongside these major releases, we shipped a steady stream of improvements across the platform, including:

• Expanded support for CTV devices
• New components for onboarding and conversion experiences, including QR codes, checkboxes, radio buttons, toggles, progress indicators, and forms
• Placement tagging and paywall tags
• New roles, including Marketer and Analyst
• Additional analytics reports, including unique impressions
• Bulk product group creation and improved price previewing
• New experiment options and optimized onboarding pages
• Developer feed and frontend navigation redesigns
• New webhooks, validation updates, and numerous backend improvements

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Each of these updates was aimed at reducing friction, expanding what teams can do independently, and making it easier to support more tailored, high-impact implementations.

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Looking ahead

We’re grateful for the trust our customers place in us and for the openness with which you share challenges, ideas, and feedback. Our best work happens when we’re building alongside the teams using Nami every day, and 2025 was a strong reflection of that partnership.

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We’re excited about what’s ahead and look forward to continuing to help teams move faster and go further in 2026.

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~

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Dan Burcaw

CEO, Nami ML

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