We’re on a mission to help app publishers succeed in the modern App Economy

Nami's Story

With a tsunami of channels and surfaces, product and marketing teams are struggling to orchestrate the subscriber experience and produce cohesive journeys that convert.
‍Nami ML was born to help.

As Apple alumni, we saw the tectonic shift that was coming with the introduction of the iPhone. When the App Store launched in 2008, we were both there building high-profile apps.

In 2009, we saw an opportunity to help app developers. We co-founded a push notification service responsible for sending billions of messages for high profile customers.

We sold that company and our technology became the mobile engine for the Oracle Marketing Cloud, where we worked for several years.

During our time working in mobile marketing a disturbing truth about the state of the industry became clear. Even with large install bases, a shockingly small number of apps thrive in the App Economy.

According to AppAnnie, fewer than 3000 are making more than US$1,000,000 a year from paid downloads, in-app purchases, and subscriptions.

This reality has given rise to a whole ecosystem of mobile marketing tools to help publishers focus on growing audience, not creating a sustainable business.

We founded Nami ML because the marketing tools built for growing audience through downloads aren't helping developers win in the subscription era. We believe it’s time for a new solution born for today.

The Nami® platform helps app publishers and developers focus on profitability and recurring revenue streams. We want to empower developers to get back to creating app experiences users will happily pay for.

Nami ML has another mission, to be BCE. It’s our journey to build a company all of our stakeholders can be proud of. We wrote an entire post if you’re curious to learn more.


- Dan & Joe, Co-Founders

As Apple alumni, we saw the tectonic shift coming with the iPhone. When the App Store launched in 2008, we were both there building high-profile apps.

In 2009, we saw an opportunity to help developers and co-founded a push notification service responsible for sending billions of messages for major brands.

We sold that company, and our technology became the mobile engine for the Oracle Marketing Cloud, where we worked for several years.
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During that time, we watched the app economy take shape and become a fledgling subscription economy. What started as a monetization model for apps became the dominant business model across channels and surfaces from mobile to web and connected TV.

Just as in the early days to the app store, the market exploded and businesses struggled to keep up with the expectations of their customers.
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Today, teams invest heavily in acquisition (ads, content, brand) and infrastructure (billing, analytics, entitlements), but leave extensive gaps in the subscriber experience. Landing pages, paywalls, and onboarding flows are often disjointed experiences that fail to woo subscribers.
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We founded Nami ML because we believe the experience layer is where subscription monetizaation is won or lost, and that listening to every subscriber in order to tailer their experience is the key to unlocking growth.

It is the most under-leveraged growth lever in subscription businesses.  We've build a platform where product and marketing teams can design, test, and optimize the full subscriber journey — across mobile, web, and CTV — from a single place, without code.
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Today, Nami serves 23M+ subscribers across 13 platforms. Our customers include Fortune 100 media and entertainment brands. Teams launch new subscription experiences in minutes, not sprints, and run hundreds of experiments every month. We call this subscription orchestration — and we're building the category.


- Dan & Joe, Co-Founders