Blog post
The Paywall Experiment Velocity Gap: Blame the Release Cycle
Most subscription teams know what to test. The bottleneck is the release window. Here's how A/B testing paywalls without an app release changes the math.
Nami for Growth Marketers
Run subscription growth marketing at the speed of your ideas.
Design, test, and ship the full subscriber journey across CTV, web, and mobile: landing pages, paywalls, onboarding flows, win-back offers. No release cycles. No engineering tickets. No six-week waits for a paywall test to go live.
Running on every surface your subscribers touch
The problem
Top of funnel is yours. Everything below is a black hole.
Marketing owns the click. The campaign, the landing page, the first-touch attribution: that's your territory, and your reporting ends roughly there too. Everything that determines whether the click becomes a subscriber (the paywall, the onboarding flow, the upgrade screen, the regional offer) lives downstream, inside engineering's roadmap and outside marketing's view. You can run the best acquisition program of your career and still have no visibility into what's converting and no way to shape it.
That's the experience layer: the moments where subscribers actually decide to convert, stay, or churn. For most growth teams, it's terrain they're held accountable for and locked out of.
Nami for Growth Marketers hands that layer to the team that owns the outcome. You see what's happening across paywalls, flows, and offers, change any of it without an engineering ticket, and run experiments with configurable traffic splits and real statistical rigor. Subscription-aware insights point you to the surface that's moving the number, not just the number itself.
See how teams ship faster with NamiBefore Nami
Team Role Timeline
Growth Brief + hypothesis W0 – W1
Design Paywall variants W1 – W3
PM Spec + prioritization W2 – W4
Mobile eng iOS + Android build W4 – W8
Data eng Events + warehouse W6 – W9
Analytics Dashboard + readout W8 – W11
QA + release App Store review W9 – W12
12 weeks · 6 teams · 4 handoffs
With Nami
Team Role Timeline
Growth Brief + paywall variants in the editor Day 0
Growth Launch experiment, adjust copy Day 1
Growth Ship winner per region Day 2
Days · 1 team · 0 tickets
The work of growth, mapped
Four steps. One platform. Zero engineering tickets.
Growth is a loop, not a launch. Nami gives every stage of that loop its own surface, and connects them so the next experiment starts where the last one ended.
- Step 01
Identify
See where subscribers stall. Nami ties the moment to the creative decision behind it, so you're debugging the paywall copy, not parsing raw events.
- Step 02
Design
Build the alternate flow, paywall, or offer in a visual, no-code editor. No release, no SDK update, no App Store review.
- Step 03
Test
Run it as an experiment across configurable traffic splits. Compare variations of pages, pricing, or messaging with real statistical rigor and subscription-aware results.
- Step 04
Scale
Ship the winner globally. Localize by region, platform, or subscriber segment on the same canvas.
Built for the team that owns the number
Every capability your team keeps asking engineering for.
Nami for Growth Marketers is the platform, tuned for the team responsible for subscription revenue. No SDK sprawl, no integration tax, no quarterly roadmap negotiations to change a button.
Experiments
A/B and multivariate testing with subscription-aware results. Test paywalls, pricing, flows, and copy with real statistical rigor.
ExploreCampaigns
Coordinated rollouts across touchpoints. Group pages, offers, and experiments into a single initiative and measure outcomes together.
ExploreInsights
Subscription-aware analytics that connect creative decisions to outcomes. Exports to Amplitude, Segment, mParticle, and your warehouse.
ExploreFlows
Orchestrated runtime for subscriber journeys with conditional branching. Personalize by platform, region, or subscriber segment.
ExplorePages
No-code editor for pages and paywalls. Update one component in the Asset Library, deploy across hundreds of surfaces.
ExploreCTV, web, and mobile
One platform, every surface. 13 platforms from one dashboard — iOS, Android, the web, and every major CTV.
Explore Inside a growth loop
The moves growth teams run every week on Nami.
Not abstract capabilities. The shape of the actual experiments growth teams build on Nami.
Win-back
Re-enroll the lapsed without rebuilding the funnel.
Detect a 30-day lapsed subscriber, route them to a tailored offer page, and measure the recovery rate, in a flow you built in an afternoon.
- 01Segment: lapsed 30d
- 02Offer: annual discount
- 03Paywall variant B
- 04Measure 14-day recovery
Shipped in an afternoon, not a sprint.
Paywall test
Find the paywall that converts, per region.
Run a three-arm test on the annual offer layout. Configure the split, watch results break down by audience, and ship the winner where it wins.
- 01Variant A, feature-led
- 02Variant B, value-led
- 03Variant C, social proof
- 04Ship winner per region
Winner shipped per region on the same canvas.
Onboarding
Activate more trials by shortening the path to value.
Turn onboarding into a variable you actually test. Run a checkout-first flow against the classic, read the result with subscription-aware analytics, then layer the next experiment on top — offer copy, step count, paywall entry point. A growth team that used to retest onboarding once a year can retest it every month.
- 01Engagement score ≥ 7
- 02Checkout-first variant
- 03Control: classic 5-step
- 04Read by cohort
Onboarding, tested like a paywall — not frozen for a year.
Proof points
Average 12% conversion lift across customer deployments. 750+ experiments run per client per month. 13 platforms from one dashboard. Up to 99.99% platform uptime.
Integrations
Your stack stays.
Your stack stays.
Nami fits in.
Nami works alongside your existing billing, analytics, and engagement tools.
Plus CDP, ESP, app store, and CTV partners.
See all integrations
Growth marketer FAQ
What teams ask before the first call.
What is subscription orchestration, and how does it apply to growth marketing?
Subscription orchestration is the practice of designing, testing, and optimizing the complete subscriber journey — from first impression to first payment and beyond — across every platform, from a single system, without code. For growth teams, that means the landing pages, paywalls, onboarding flows, and offer moments where conversion actually happens all live in one environment the team owns, rather than scattered across engineering backlogs.
Does Nami replace our billing platform or our analytics stack?
No. Nami sits in the experience layer, not the billing or analytics stack. Keep Stripe, Recurly, or your app-store billing. Keep Amplitude, Segment, or mParticle. Nami streams events outbound, reads subscriber state inbound, and orchestrates the subscriber experience — pages, flows, experiments, campaigns — on top of the infrastructure you already run.
How fast can a growth team actually ship a paywall experiment?
Average launch time across customer deployments is 15 minutes once Nami is in place, versus the four-to-twelve weeks stitched stacks typically require. The work moves from a cross-team release queue into a growth team's own working session. Engineering stays focused on the core product; growth owns the conversion surface.
Does Nami cover CTV alongside mobile and web?
Yes. Nami orchestrates subscriber experiences across 13 platforms from one dashboard: iOS, Android, Apple TV, Roku, Fire TV, LG, Samsung, Vizio, Xbox, Google TV, Chrome, Safari, and Edge. The same page, flow, or experiment can run everywhere your product does, without three parallel builds or three separate release trains.
How rigorous is the experimentation engine?
Experiments supports A/B and multivariate testing with configurable traffic allocation across variants and proper statistical analysis. 750+ experiments run per client per month across pages, flows, pricing, and messaging. Results are subscription-aware, tied to conversion and revenue outcomes rather than raw clickstream counts.
The next experiment is yours to ship.
Book a demo. We'll map the first three experiments for your subscriber funnel on the call.