Nami
For digital publishers and media businesses operating across CTV, web, and mobile, who want a single platform for full-journey orchestration, cross-platform experimentation, and subscription-aware analytics.
Nami vs. Piano
The cross-platform Piano alternative.
Nami is the experience layer for subscription teams operating across CTV, web, and mobile. Build, test, and orchestrate the full subscriber journey — from landing page to paywall to win-back — on every screen your subscribers actually use, not just the web.
Which is the best fit?
Piano
For digital publishers and media businesses operating primarily on the web, who want a tightly integrated rules engine, commerce, and identity stack.
Feature comparison
How the platforms line up, category by category.
Source for Piano details: piano.io/product (May 2026). Confirm pricing and feature availability with each vendor before purchase.
Platform coverage
Where each platform's no-code paywall and journey product actually runs.
| Nami | Piano | |
|---|---|---|
| Web | ✓ | ✓ |
| iOS app (native paywall and journey product) | ✓ | —† |
| Android app (native paywall and journey product) | ✓ | —† |
| Apple TV | ✓ | — |
| Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, Vizio | ✓ | — |
| — | ✓ |
† Piano manages access and entitlements across mobile apps, but its no-code paywall and journey product is anchored to the web. Native, no-code paywall and journey orchestration on iOS and Android — the kind subscribers experience inside the app — is a Nami capability, not a Piano one. Source: piano.io/product/activation/subscription-management.
Subscriber journey scope
What subscriber moments each platform is designed to build and orchestrate.
| Nami | Piano | |
|---|---|---|
| Paywalls | ✓ | ✓ |
| Landing pages | ✓ | ✓ (web) |
| Onboarding flows with conditional logic | ✓ | ✓ (web) |
| Upgrade & cross-sell screens | ✓ | ✓ (web) |
| Win-back screens | ✓ | ✓ (web) |
| Modals, half sheets, popovers | ✓ | ✓ (web) |
| Conditional routing across platforms (mobile + CTV + web) | ✓ | — |
Piano's Composer + Journey Orchestration covers the same scope of subscriber moments on the web. Nami covers them across every platform from a single canvas, with conditional routing that follows the subscriber from device to device.
Experimentation
Where and how each platform runs experiments.
| Nami | Piano | |
|---|---|---|
| A/B testing on paywalls | ✓ | ✓ |
| Multivariate testing | ✓ | ✓ |
| Experiments on landing pages, onboarding flows, and offers | ✓ | ✓ (web) |
| Experiments across mobile apps and CTV | ✓ | — |
| Subscription-aware experiment results | ✓ | — |
Architecture: integrated platform vs. experience layer
What each platform includes versus integrates with.
| Nami | Piano | |
|---|---|---|
| Visual paywall and journey editor | Includes | Includes |
| Subscriber CRM and entitlement management | Includes | Includes |
| Commerce engine | Integrates: App Store IAP, Google Play IAP, Stripe, Recurly, Roku Pay, in-house | Includes: VX (with Stripe option) |
| Identity & SSO | Integrates with your existing identity provider | Includes: Piano ID |
| Customer data platform / segmentation | Integrates: Amplitude, Adobe Experience Cloud, custom CDPs | Includes: Audience |
| Behavioral analytics platform | Integrates: Amplitude, mParticle, Segment, Adobe | Includes: Piano Analytics |
| Native mobile in-app purchases (App Store, Google Play) | ✓ | — |
Both architectures are valid. Piano is built as a tightly coupled stack — adopting it usually means adopting the stack. Nami is the experience layer; it connects on top of the analytics, CDP, identity, and billing tools the customer already runs.
Service & pricing
| Nami | Piano | |
|---|---|---|
| Enterprise Professional Services partnership | ✓ | ✓ |
| Pricing model | Custom enterprise pricing based on subscriber volume, platform scope, and service tier | Custom enterprise pricing; not publicly listed |
Why Nami is the cross-platform Piano alternative
Three reasons multi-platform subscription teams choose Nami.
Coverage on every screen subscribers use, not just the web
Piano is purpose-built to optimize revenue from owned-and-operated sites — its own positioning. Subscription Management spans web, mobile apps, native apps, and print, but the no-code paywall and journey product is anchored to the web. Nami orchestrates landing pages, onboarding, paywalls, upgrade screens, and win-back flows across iOS, Android, Apple TV, Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, Vizio, and the web — from a single dashboard. For streaming, OTT, and multi-platform publishers, every screen a subscriber touches gets the same caliber of experience, designed once and adapted everywhere.
The full subscriber journey, designed once and orchestrated across every platform
Both platforms ship a no-code rules engine and a visual editor for paywalls and personalization. Piano's strength is depth on the web: Composer for the experience rules, Journey Orchestration for the flow, VX for commerce. Nami's strength is the full subscriber journey treated as one continuous design surface across every platform — the acquisition page, the onboarding sequence, the paywall, the upgrade modal, the win-back screen, the half sheet on the home tab — with experimentation built into each step on each platform. When a subscriber moves from your website to your mobile app to your CTV app, the orchestration follows them. Customers measure time-to-first-experiment in days, not quarters.
The experience layer model: integrate, don't replace
Piano is designed as a tightly coupled platform. Composer for personalization rules, VX for commerce, Piano ID for identity, Audience for the CDP, Piano Analytics for behavioral data — all built to operate together. Adopting Piano usually means adopting the stack. Nami takes the opposite architecture. It is the experience layer that connects on top of the analytics, CDP, identity, and billing tools the team already runs — App Store and Google Play in-app purchases, Stripe, Recurly, Roku Pay, in-house billing, Amplitude, mParticle, Segment, Adobe Experience Cloud, OneTrust, the customer's existing identity provider. Nothing is replaced. Nothing is duplicated. For teams that have already invested in their analytics, identity, and commerce stacks, it's the difference between a platform migration and an experience-layer addition.
Switching from Piano
Most teams arrive here when their subscription strategy outgrows the web. The mobile app needs a real paywall, not a webview. The CTV launch can't run on the web playbook. The team is ready to design the same caliber of subscriber experience on every screen, and they need a platform built to orchestrate it.
Comparison FAQ
What teams ask before a Nami vs. Piano decision.
Why do subscription teams choose Nami over Piano?
Three reasons drive most decisions. First, platform breadth. Piano is web-led — its rules engine, commerce, and identity stack are tightly integrated for owned-and-operated sites. Nami orchestrates pages, flows, paywalls, and experiments natively across CTV, web, and mobile from one dashboard, including Apple TV, Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, and Vizio. Second, the full subscriber journey across every screen. Both platforms cover landing pages, paywalls, and journey orchestration on the web. Nami brings the same scope to mobile apps and CTV — every page, every flow, every experiment, on every surface a subscriber actually uses. Third, the experience layer model. Piano is a tightly coupled platform: Composer, VX, Piano ID, Audience, and Piano Analytics built to be adopted as a stack. Nami is the experience layer; it connects on top of the analytics, CDP, identity, and billing tools the team already runs without replacing them. For teams that have already invested in those stacks, it's the difference between a platform migration and an experience-layer addition. For multi-platform subscription teams, those three gaps usually force the decision.
Can we keep our existing analytics and identity stack?
Yes. Nami integrates with the analytics, CDP, and identity tools you already run — Amplitude, mParticle, Segment, Adobe Experience Cloud, OneTrust, and others — through native integrations and open APIs. Piano includes its own analytics product (Piano Analytics), CDP (Audience), and identity layer (Piano ID); the platform is designed to be tightly coupled. If your team already relies on a different analytics or identity stack, Nami is the experience layer that connects on top of it without replacing what's working.
How does Nami's CTV support compare to Piano's?
Nami orchestrates pages, flows, and experiments across Apple TV, Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, and Vizio from the same dashboard used for iOS, Android, and the web. Piano's product is built to optimize revenue from owned-and-operated sites and apps; CTV is not a documented platform target. Teams operating on CTV — or planning to expand there — get a single platform across every screen subscribers use.
Proof at scale
Millions in revenue uplift across our customer base. SOC 2, GDPR, and CCPA compliant. 99.999% uptime.