
Streaming's vertical feeds are marketing locked behind a paywall
Eight major streamers shipped vertical video feeds in 2025 and 2026. Nearly every feed sits behind a paywall as a retention play, but the format's real strength is acquisition.
The screens where subscribers actually watch are the ones a typical subscription stack ignores. Nami brings the full experience layer to every CTV platform, from the same dashboard you use for mobile and web.
Every major CTV operating system, managed alongside iOS, Android, and the web.
Your TV apps get updated all the time. The paywall inside them doesn't. Changing it takes an engineering build and a store review, so it sits there while the mobile team tests the latest product experience.
Nami keeps the CTV funnel up-to-date without waiting on a sprint or release. Build and test paywalls, offers, and onboarding flows across every platform you support, and deliver experiences to subscribers instantly without code.
Six things teams using Nami for CTV stop waiting on engineering for.
Pages, paywalls, and onboarding render natively on each platform — Apple TV's focus engine, Roku's grid, Fire TV's overlays. A visual editor handles layout, typography, and interaction patterns. Update once, deploy across the whole CTV footprint.
Onboarding, conversion, upgrade, win-back — every screen connects through a no-code flow builder that branches on the data you already have. A trialist on Roku gets a different upgrade path than a churned subscriber on Fire TV.
A/B and multivariate testing on pages, prices, and flows, built for the way subscribers convert on TV. The experimentation engine you run on iOS and web runs the same way on every major CTV platform.
A holiday promotion, a price test, a lapsed-subscriber win-back — campaigns are defined once and assigned to placements across CTV, web, and mobile. Marketing runs cross-platform without rebuilding the campaign for every device.
Subscription-aware analytics surface conversion, revenue, and experiment outcomes by platform, country, and campaign. Apple TV against Roku, paid against organic, Q3 against Q4 — the comparisons that matter are one filter away.
Professional Services configures templates for each CTV platform, sets up your first campaigns, and partners on the experimentation roadmap. Nami's team has shipped on every platform and knows where the friction is — store policies, certification, focus design.
Nami works alongside your existing billing, analytics, and engagement tools.
Bring every TV into the same dashboard you already use for mobile and web — and stop waiting on a build to test the next paywall.