For fitness, productivity, education, and lifestyle apps, the subscriber journey is where growth is won or lost. Nami gives product and marketing teams the ability to design, test, and optimize every moment in that journey — without a sprint cycle standing in the way.
The core problem for mobile app publishers is that the experience layer is locked in engineering. Product managers can sketch a better onboarding flow on a whiteboard but can't ship it without a ticket, a sprint, and an App Store release that takes two weeks. Growth managers can see the paywall is underperforming but can't test a new pricing layout until the next release cycle. By the time the test ships, the original idea is three months old and the quarter is nearly done.
The dynamic has a compounding cost. Fitness apps live and die by how well their onboarding connects to the paywall — but most haven't changed their onboarding flow in over a year. Education apps need to route different subscribers to different offers based on what they came to learn — but the branching logic would require an engineering project to build. Lifestyle apps spend heavily on paid acquisition and bring users to a landing page that hasn't been touched in six months. Every one of those moments should be tested, iterated on, and continuously improved. Most aren't, because the team can't move fast enough.
The competitive pressure makes the cost tangible. The subscription apps at the top of the charts are running dozens of tests per month across paywalls, onboarding flows, and offer structures. They don't have bigger engineering teams — they have systems where product and marketing own the experience layer directly. Every sprint cycle between an idea and a live test is a cycle a competitor isn't waiting on.
See how subscription orchestration worksSix things mobile app publishers using Nami stop waiting on engineering for.
Product and marketing teams build paywalls, onboarding flows, upgrade screens, and landing pages in Nami's visual editor — no code required for day-to-day work. A single initial SDK integration gives your team direct control over every subscription experience from that point forward. Changes publish from the dashboard, not from Xcode or Android Studio.
A/B and multivariate tests run directly on pages and flows, with configurable traffic allocation across variants and subscription-aware results that show the true conversion impact of every change. Test a new pricing presentation this week, iterate next week, and compound those improvements into measurable conversion growth — without touching the App Store or filing a single ticket.
The paywall is one moment in a longer journey. Subscription orchestration — the practice of designing, testing, and optimizing the complete subscriber journey from first impression to first payment and beyond, across every platform, from a single system, without code — is what Nami is built for. Connect onboarding screens, offer pages, and upgrade prompts into complete subscriber flows where what a user selects early determines what they see at the conversion moment.
Manage subscription experiences for iOS and Android alongside the web, and extend to Apple TV, Roku, Fire TV, and the major connected TV platforms when you're ready — all from the same dashboard. Teams expanding beyond mobile don't need a separate tool for each surface. Nami covers the full platform footprint from one place.
Nami Insights connects experience decisions to subscriber outcomes — conversion rate, trial starts, and revenue, segmented by platform, campaign, and product SKU. Not generic click data from a general analytics tool. The subscription-specific analytics layer your team needs to make decisions about the funnel directly.
Nami's Professional Services team guides onboarding, configures templates, sets up the first experiments, and stays engaged as a strategic partner. Most mobile teams are running live subscriber experiences within weeks. The Professional Services team helps plan not just what to build first but where to take the experience layer next.
Millions in revenue uplift across our customer base — across fitness, productivity, education, lifestyle, and beyond.
Nami works alongside your existing billing, analytics, and engagement tools.
Bring every subscriber-facing moment — paywall, onboarding, upgrade screen — into one experience layer your team can actually update.