
Streaming's vertical feeds are marketing locked behind a paywall
Eight major streamers shipped vertical video feeds in 2025 and 2026. Nearly every feed sits behind a paywall as a retention play, but the format's real strength is acquisition.
For fitness, productivity, education, and lifestyle apps, the subscriber journey is where growth is won or lost. Nami gives product and marketing teams the ability to design, test, and optimize every moment in that journey — without a sprint cycle standing in the way.
For mobile app publishers, the experience layer is locked in engineering. A product manager can sketch a better onboarding flow but can't ship it without a ticket, a sprint, and an App Store release that takes two weeks. By the time a paywall test ships, the idea is three months old.
The cost compounds across the category. Fitness apps live or die on how onboarding connects to the paywall, yet most haven't changed it in a year. Education apps need to route learners to different offers, but the branching logic is an engineering project. Lifestyle apps buy paid traffic and land it on a page untouched in six months.
The apps at the top of the charts run dozens of tests a month across paywalls, onboarding, and offers — not because they have bigger engineering teams, but because product and marketing own the experience layer directly.
See how subscription orchestration worksSix things mobile app publishers using Nami stop waiting on engineering for.
Product and marketing teams build paywalls, onboarding flows, upgrade screens, and landing pages in Nami's visual editor — no code for day-to-day work. One SDK integration up front, then changes publish from the dashboard, not from Xcode or Android Studio.
A/B and multivariate tests run on pages and flows, with subscription-aware results that show the true conversion impact of every change. Test a pricing presentation this week and iterate next — without touching the App Store.
The paywall is one moment in a longer journey. Subscription orchestration — designing, testing, and optimizing the complete subscriber journey across every platform, from a single system, without code — connects onboarding, offers, and upgrade prompts into complete flows.
Manage iOS, Android, and web, and extend to Apple TV, Roku, Fire TV, and the major CTV platforms when you're ready — all from one dashboard. Teams expanding beyond mobile don't need a separate tool per surface.
Nami Insights connects experience decisions to subscriber outcomes — conversion rate, trial starts, and revenue, segmented by platform, campaign, and SKU. The subscription-specific analytics layer general tools don't give you.
Professional Services guides onboarding, configures templates, and sets up your first experiments. Most mobile teams are live within weeks, with a partner who helps plan where to take the experience layer next.
Nami works alongside your existing billing, analytics, and engagement tools.
Bring every subscriber-facing moment — paywall, onboarding, upgrade screen — into one experience layer your team can actually update.