Streaming and OTT teams use Nami to design, test, and optimize the full subscriber journey across CTV, web, and mobile from one no-code dashboard. Landing pages, paywalls, and onboarding flows, all in one place. No engineering tickets per device. No two-year CTV gap.
Thirteen platforms across CTV, mobile, and web — managed alongside each other, not bolted on after.
Streaming viewers don't pick one device. They start a series on Apple TV, finish it on the train, sign up for the upgrade tier on the web, and return to Roku for the next episode. They expect every step to feel coherent. The teams behind streaming services know this, and most of them are quietly losing the experience layer to the surface they support last.
For most streaming and OTT teams, whether SVOD, AVOD, or hybrid, the experience layer is split across tools, devices, and quarterly release cycles. Mobile gets the new paywall first because the iOS team has bandwidth. CTV waits a quarter, sometimes two, because every Roku and Fire TV update is a co-ordinated platform release. By the time a paywall change reaches Apple TV, the experiment that justified it on mobile is six months old. The growth team can't run cross-device tests, so they stop trying. The VP of Product files another ticket and waits.
Picture a winter promotional campaign. The landing page goes live on the marketing site within hours. The mobile paywall update lands two weeks later, behind a sprint. The CTV variants on Apple TV, Roku, Fire TV, Samsung Tizen, LG webOS, and Vizio wait for the next platform release window. The campaign runs at full strength on mobile for three weeks, never reaches every screen, and then it's done. Marketing reports a number that everyone knows isn't the real number.
This is the experience layer. It's the set of moments where streaming subscribers decide to convert, stay, or leave, and for most teams, it's the part of the funnel nobody owns end to end. Subscription orchestration is the practice of designing, testing, and optimizing the complete subscriber journey from first impression to first payment and beyond, across every platform, from a single system, without code. That's the gap streaming teams need to close.
See how subscription orchestration worksFive things streaming teams using Nami stop waiting on engineering for.
Product and marketing teams build landing pages, paywalls, and upgrade screens in a visual editor and publish them across iOS, Android, Apple TV, Roku, Fire TV, LG, Samsung, Vizio, Xbox, Google TV, Chrome, Safari, and Edge. No SDK rewrites per device. No app store releases for every copy change. Average launch time: 15 minutes.
Most streaming stacks treat the landing page, the paywall, and the onboarding screens as three different products owned by three different teams. Nami's no-code flow builder connects them into one continuous subscriber journey, with branching logic that adapts to platform, region, and viewer intent. A subscriber who lands from a CTV ad and signs up on Apple TV moves through a different sequence than one who clicks through email on the web. You design both in the same canvas.
CTV is the hardest surface to experiment on, which is why most teams don't. Nami's experimentation engine runs A/B and multivariate tests on pages, flows, pricing, and messaging across every CTV platform alongside web and mobile, with configurable traffic splits and subscription-aware results so the team can read every test honestly. Streaming customers run 750+ experiments per client per month across the full surface area.
A promotional moment on a streaming service has to land everywhere a viewer might open the app, or it doesn't really land. Nami's campaign coordination groups pages, flows, offers, and audience targeting into a single initiative, scheduled once and delivered consistently across CTV, web, and mobile. Audience definitions, including CDP cohorts, control who sees what, by platform, region, and lifecycle stage.
Subscription-aware analytics tie creative decisions back to revenue outcomes: which paywall variant is converting, which onboarding flow is retaining, which device is leaking. Filter by Product SKU, Platform, Country, Campaign, Placement, and Page. The result is a contextual view of the funnel that general product analytics tools can't produce on their own, and that streaming teams can act on the same week.
A 12% average conversion lift across customer deployments. 750+ experiments run per client per month. 13 platforms from one dashboard. 23M+ subscribers served across our customer base. 99.999% uptime. SOC 2 Type II, GDPR, and CCPA compliant. The proof points stack because Nami is an OTT subscription management platform designed for streaming-scale operations from day one, not retrofitted from a mobile-only paywall tool.
Nami works alongside your existing billing, analytics, and engagement tools.
Bring every streaming surface — CTV, web, and mobile — into one experience layer, designed and tested together.