Streaming and OTT teams use Nami to design, test, and optimize the full subscriber journey across CTV, web, and mobile from one no-code dashboard. Landing pages, paywalls, and onboarding flows, all in one place. No engineering tickets per device. No two-year CTV gap.
Thirteen platforms across CTV, mobile, and web — managed alongside each other, not bolted on after.
Streaming viewers don't pick one device. They start a series on Apple TV, finish it on the train, and upgrade on the web — and expect every step to feel like one service. For most streaming and OTT teams — SVOD, AVOD, or hybrid — that experience layer is split across tools, devices, and quarterly release cycles.
Mobile gets the new paywall first; CTV waits a quarter or two, because every Roku and Fire TV update is a coordinated platform release. By the time a change reaches Apple TV, the experiment that justified it is six months old. The growth team can't run cross-device tests, so they stop trying.
This is the experience layer — where subscribers decide to convert, stay, or leave — and for most teams, no one owns it end to end. Subscription orchestration is the practice of designing, testing, and optimizing the complete subscriber journey across every platform, from a single system, without code.
See how subscription orchestration worksFive things streaming teams using Nami stop waiting on engineering for.
Product and marketing teams build landing pages, paywalls, and upgrade screens in a visual editor and publish across all 13 surfaces — iOS, Android, CTV, and web. No SDK rewrites per device, no release train for a copy change.
Most streaming stacks treat the landing page, paywall, and onboarding as three products owned by three teams. Nami's no-code flow builder connects them into one subscriber journey, with branching logic that adapts to platform, region, and viewer intent.
CTV is the hardest surface to experiment on, which is why most teams don't. Nami's experimentation engine runs A/B and multivariate tests on pages, flows, and pricing across every CTV platform alongside web and mobile, with subscription-aware results.
A promotional moment has to land everywhere a viewer might open the app, or it doesn't really land. Nami groups pages, flows, offers, and targeting into one campaign, scheduled once and delivered consistently across CTV, web, and mobile.
Subscription-aware analytics tie every paywall and onboarding variant back to revenue — which is converting, which is retaining, which device is leaking. Filter by SKU, platform, country, campaign, placement, and page, and act on it the same week.
Nami works alongside your existing billing, analytics, and engagement tools.
Bring every streaming surface — CTV, web, and mobile — into one experience layer, designed and tested together.
