Insights

Stop reconciling data across three tools to answer one subscription question.

Insights connects the creative decisions you make — the pages you build, the flows you test, the campaigns you run — to the subscriber outcomes that matter. Revenue, conversion rate, trial starts, and 14+ additional metrics, segmented by platform, campaign, and more. Subscription analytics built for the funnel, not the general product.

Book a demo See how it works

CTV
Web
Mobile

StreamCo / Insights · Funnel performance Live

Revenue · last 30 days

$1.84M +18.4%

Platform Country Campaign Page

This month Prior period

Paywall conv.

5.42%

Trial starts

12,408

Purchases

8,621

Rev / impression

$0.61

The challenge

You don't have a data problem. You have a data-organization problem.

Most subscription teams run some version of the same fragmented analytics setup. Product analytics in Amplitude or Mixpanel. Billing data in a payment platform. Campaign results somewhere else entirely. Nobody has built the layer that connects them — the view that shows what actually happened in the subscriber funnel, at the moments where people decided whether to convert.

General-purpose analytics platforms are event-based. They capture what was clicked, what was viewed, and when. What they can't tell you is whether the subscriber who completed onboarding last Tuesday converted at a higher rate than the one who skipped it. They don't segment by subscriber state. They don't connect creative decisions — this paywall layout versus that one — to downstream revenue. The team ends up with a lot of data and not enough answers.

The problem isn't that subscription teams lack data. It's that the data they have isn't organized around the decisions they're trying to make. Every question about what's happening in the funnel requires a cross-tool exercise that produces different answers depending on who's doing the math. Insights is the analytics layer built for the experience layer — contextual, decision-ready data tied directly to the moments where subscribers convert.

How it works

Subscription analytics that connect creative decisions to subscriber outcomes.

Funnel-native metrics

Metrics built for the subscription funnel.

Track the outcomes that matter for subscription growth: Revenue, Paywall Conversion Rate, Purchases, Sessions, Active Devices, Impressions, Unique Viewers, Trial Starts, Failed Notifications, and more — 14+ metric types in one view. These aren't generic event counts. They're subscriber-aware metrics designed around the funnel you're actually optimizing.

Revenue

$1.84M +18.4%

Paywall conv. rate

5.42% +0.6 pt

Purchases

8,621 +12%

Trial starts

12,408 +9%

Sessions

486K +4%

Active devices

212K +6%

Impressions

1.2M

Unique viewers

318K

Failed notifs

0.4% -0.2 pt

Decision-ready segmentation

Segment by what drives your business.

Slice any metric by Product SKU, Platform, Country, Campaign, Placement, Campaign Segment, or Page. See which product offering converts best on Roku. See which campaign segment produced the highest trial-to-paid rate. See which page drove the most revenue in Germany last month. Every segmentation combination is a question with a direct answer.

Segment Revenue Conv. Trials

iOS

$682K 5.8% 4,210

Roku

$418K 6.3% 3,002

Android

$361K 4.7% 2,604

Apple TV

$224K 5.1% 1,612

Web

$155K 3.9% 980

Hourly to yearly

Any time interval, from hourly to yearly.

Inspect results at the granularity the question requires — hourly when you're watching a new campaign go live, yearly when you're reviewing subscriber growth. Insights adapts to the rhythm of the work, not just the reporting calendar.

Shareable views

Shareable views for the whole team.

Every Insights view — metric selection, date range, filters, segmentation, timezone — captures to a shareable URL. Send the exact view to a colleague, include it in a weekly report, or paste it into a Slack thread. Everyone looks at the same numbers in the same context, with no reconstruction required on the receiving end.

app.namiml.com/insights?metric=conversion&range=last30&platforms=roku,appletv&country=us,ca,uk&tz=america-new_york Copy link

View captured 5 filters · 2 segments · 1 metric

Metric Paywall conv. rate

Date range Mar 1 — Mar 31

Platform Roku, Apple TV

Country US, CA, UK

Timezone America/New_York

CSV export

CSV export for deeper analysis.

Export any view to CSV and carry it into your existing reporting environment or BI stack. Insights is designed to complement your analytics tools, not displace them. The subscription-specific data layer belongs in Insights; everything else stays where it already lives.

date

platform

country

campaign

paywall_conv_rate

trial_starts

purchases

revenue_usd

impressions

date,platform,country,paywall_conv_rate,trial_starts,revenue_usd

2026-03-15,roku,us,5.62,612,82145.00

2026-03-15,appletv,us,5.18,401,49872.20

2026-03-15,ios,uk,5.94,374,38104.50

One analytics layer. Every platform subscribers use.

Every Insights metric can be segmented by platform — iOS, Android, Apple TV, Roku, Fire TV, Samsung, LG, and the full platform list. When your subscriber base spans multiple surfaces, Insights shows which platform is performing, which is underperforming, and what the CTV experience is doing relative to mobile — without leaving the dashboard.

Subscriber-aware data, grounded in real conversion behavior.

Millions in revenue uplift across our customer base. Insights makes the path to that revenue legible — subscriber-aware metrics grounded in real conversion behavior at the experience layer, not generic web event data.

Nami platform

Insights is the measurement layer. The platform is the system.

Insights is the measurement layer that closes the loop on subscription orchestration — the practice of designing, testing, and optimizing the complete subscriber journey, from first impression to first payment and beyond, across every platform, from a single system, without code. Experiment results from Experiments surface here. Performance from Campaigns surfaces here. Page conversion rates by segment from Page Builder surface here. Every experience built and deployed eventually has an Insights view — so the cycle from design to test to measure to iterate happens in one place, not across three dashboards.

See the full platform

FAQ

Common questions about Insights.

Does Insights replace our existing analytics platforms?

No. Insights is the measurement layer in subscription orchestration — the practice of designing, testing, and optimizing the complete subscriber journey, from a single system, without code — focused on the subscriber funnel questions general analytics platforms aren't built to answer. Most Nami customers keep their existing stack and use Insights alongside it. Nami integrates with Amplitude, mParticle, Twilio Segment, and others, so subscriber funnel events route directly to your existing platform as well.

What metrics does Insights track?

Insights covers 14+ metric types including Revenue, Paywall Conversion Rate, Purchases, Sessions, Active Devices, Impressions, Unique Viewers, Trial Starts, and Failed Notifications. Every metric can be segmented by Product SKU, Platform, Country, Campaign, Placement, Campaign Segment, and Page — so you're not just reading aggregate numbers but working with breakdowns that map to real decisions.

How does Insights differ from Amplitude or Mixpanel?

General analytics tools are event-based — they capture activity. Insights is subscription-aware — it's organized around subscriber states, funnel stages, and conversion outcomes. The two are complementary. Amplitude answers questions about product behavior broadly. Insights answers the specific question of what's happening in the subscription funnel: what drove conversion, what drove churn, and what the difference between a high-converting campaign and a low-converting one actually looks like.

Can we share Insights views with teammates or stakeholders?

Yes. Every Insights view generates a shareable URL that preserves the full view state — metric, date range, filters, segmentation, and timezone. Share it in a Slack message, attach it to a ticket, or include it in a board update. The recipient sees exactly what you saw, without having to rebuild the view.

Can I export data from Insights?

Yes. Any Insights view can be exported to CSV, which you can bring into your existing reporting tools or BI stack. Insights is designed to complement your analytics environment — take the subscription-specific data layer and carry it wherever your reporting lives.

Every experience you ship deserves a clear picture of what it produced.

Subscription orchestration is the practice of designing, testing, and optimizing the full subscriber journey from a single system, without code. Insights is the measurement layer that makes the loop close.

Book a demo Explore the platform