
Streaming's vertical feeds are marketing locked behind a paywall
Eight major streamers shipped vertical video feeds in 2025 and 2026. Nearly every feed sits behind a paywall as a retention play, but the format's real strength is acquisition.
Digital media and publishing teams spend years building audiences. The paywall, the registration flow, the offer presentation — these are the moments that determine how many of those readers become paying subscribers. Nami gives media brands the ability to design, test, and optimize those moments continuously, across web, app, and CTV, without waiting on an implementation project or an engineering sprint.
Most digital media and publishing companies are stuck with one of two bad options. The first is a heavy enterprise paywall that took months to implement and needs another cycle every time something meaningful changes. The second is a homegrown paywall nobody wants to touch — every OS update breaks something, and the team that built it has mostly moved on.
Neither lets editorial and product teams test a new offer this week, promote to registered non-subscribers, or run a registration wall that converts on where a reader came from. The experience layer lags the editorial cycle by months.
The cross-platform gap compounds it. Web paywalls get the attention; the mobile app gets a fraction; CTV got a launch-day build and hasn't changed since. The subscriber sees three inconsistent experiences, and the team sees three sets of data that don't agree on the funnel.
See how subscription orchestration worksSix things media and publishing teams using Nami stop waiting on engineering for.
Paywalls, registration walls, metered-access flows, and offer pages are built and edited in Nami's no-code visual editor. Editorial and product teams update them straight from the dashboard — one SDK integration up front, no engineering dependency after.
A breaking-news moment, a seasonal push, a campaign tied to a marquee series — push a new offer, update messaging, or launch a registration-wall variation in hours. The experience layer responds to the editorial calendar, not the engineering roadmap.
A/B and multivariate tests run on paywall designs, pricing tiers, offer copy, and registration flows — no code, no extra engineering. Subscription-aware results surface the winner, and the next iteration ships before the last test cools.
Most media subscription tools are web-first at best. Nami runs subscriber experiences across web, iOS, Android, and every major CTV platform from one dashboard — because subscription orchestration, the practice of designing, testing, and optimizing the complete subscriber journey across every platform from a single system, without code, only works when every platform is included.
Nami Insights gives media teams a subscription-specific analytics layer — conversion by campaign, trial starts by platform, revenue by offer. Not a replacement for Amplitude or Adobe Analytics, but the layer that makes sense of the subscription data they collect but don't contextualize.
Professional Services guides the full onboarding — SDK integration, first live experiences, template and experimentation setup. Most media teams are live in weeks, not the 6–12 month projects that used to define changing paywall infrastructure.
Nami works alongside your existing billing, analytics, and engagement tools.
Bring every subscriber-facing moment — paywall, registration wall, promotional offer — into one experience layer your team can actually update.