Digital media and publishing teams spend years building audiences. The paywall, the registration flow, the offer presentation — these are the moments that determine how many of those readers become paying subscribers. Nami gives media brands the ability to design, test, and optimize those moments continuously, across web, app, and CTV, without waiting on an implementation project or an engineering sprint.
Most digital media and publishing companies are working with one of two bad options. The first is a heavy enterprise platform that took months to implement, requires another implementation cycle every time something meaningful needs to change, and sits at the center of a contract that makes switching feel expensive regardless of what it's costing in agility. The second is a homegrown paywall built on internal engineering that nobody wants to touch — because the maintenance burden is real, every OS update breaks something, and the team that built it three years ago has mostly moved on.
Neither option gives editorial and product teams what they need: the ability to test a new subscription offer this week, surface a targeted promotion to registered non-subscribers, or run a registration wall that converts differently based on where a reader came from. The tooling either locks them into a slow implementation process or locks them into engineering's availability. In both cases, the experience layer lags the editorial cycle by months.
The cross-platform gap compounds the problem. Web paywalls get the most attention; the mobile app experience gets a fraction of it. CTV — for publishers who have expanded there — typically got the minimum viable implementation on launch day and hasn't been updated since. Each surface becomes its own maintenance problem. The subscriber sees three inconsistent experiences across three platforms, and the team sees three separate sets of data that don't agree on what the funnel looks like.
See how subscription orchestration worksSix things media and publishing teams using Nami stop waiting on engineering for.
Paywalls, registration walls, metered-access flows, and promotional offer pages are built and edited in Nami's no-code visual editor. Day-to-day, editorial and product teams update subscription experiences directly from the dashboard — no ticket, no engineering dependency. A single SDK integration up front gives the team ongoing control over every subscriber-facing moment.
A breaking news moment, a seasonal subscription push, a campaign tied to a marquee series — media teams don't operate on sprint cycles, and Nami doesn't require them to. Push a new offer to live, update promotional messaging for a campaign, or launch a registration wall variation in hours. The experience layer responds to the editorial calendar, not the engineering roadmap.
A/B and multivariate tests run on paywall designs, pricing tiers, offer copy, and registration flows — without code or additional engineering effort. Configurable traffic allocation across variants, with subscription-aware results that surface the winner with statistical rigor. The team learns throughout the test, not just at the end of it, and the next iteration ships before the last test has fully cooled.
Most media subscription tools are web-first at best. Nami runs subscriber experiences across web, iOS, Android, and every major CTV platform from a single dashboard — because subscription orchestration, the practice of designing, testing, and optimizing the complete subscriber journey across every platform, from a single system, without code, only works when every platform is actually included. The same team that updates the web paywall on Tuesday can update the mobile offer screen on Wednesday and the connected TV experience on Thursday.
Nami Insights gives media teams a subscription-specific analytics layer — conversion rate by campaign, trial starts by platform, revenue by product offering. It answers the questions general analytics platforms aren't designed to answer: what's working in the subscriber funnel specifically, and what isn't. Not a replacement for Amplitude or Adobe Analytics. The layer that makes sense of the subscription data those tools collect but don't contextualize.
Nami's Professional Services team guides the full onboarding — from SDK integration through first live experiences, template configuration, and experimentation setup. Most media teams are running live subscriber experiences in weeks. The implementation timeline looks nothing like the 6–12 month projects that have historically defined what it means to change your paywall infrastructure.
Millions in revenue uplift across our customer base — including enterprise subscription businesses across digital media, audio, and publishing.
Nami works alongside your existing billing, analytics, and engagement tools.
Bring every subscriber-facing moment — paywall, registration wall, promotional offer — into one experience layer your team can actually update.