Blog post
The Paywall Experiment Velocity Gap: Blame the Release Cycle
Most subscription teams know what to test. The bottleneck is the release window. Here's how A/B testing paywalls without an app release changes the math.
Nami for Product Teams
The subscriber experience, owned by the team building the product.
Nami puts pages, paywalls, offers, and flows in the hands of product managers. Design the change. Run the experiment. Ship the winner across CTV, web, and mobile. No release cycle, no App Store review, no ticket backlog.
Running on every surface your product runs on
The problem
The roadmap shouldn't decide what your subscribers see.
Your product team owns the subscriber experience on paper. The tools don't act like it. Every paywall variant, onboarding branch, upgrade screen, and pricing test waits in a release queue behind feature work, or ships as a compromise of what the team actually designed.
The result: product managers write tickets and wait. The moments where subscribers actually decide to convert, upgrade, or churn move at the speed of a sprint board, not the speed of the business. The team that owns the experience layer on paper doesn't own the release cadence on the experience layer in practice.
Nami for Product Teams gives product managers the surface to design, test, and ship the moments that decide conversion and retention, without borrowing engineering time. Landing pages, paywalls, onboarding flows, upgrade screens. All in one canvas. All on their own release cadence, decoupled from the app.
See how product teams ship with Nami Team Role Timeline
Growth Brief + hypothesis W0 – W1
Design Paywall variants W1 – W3
PM Spec + prioritization W2 – W4
Mobile eng iOS + Android build W4 – W8
Data eng Events + warehouse W6 – W9
Analytics Dashboard + readout W8 – W11
QA + release App Store review W9 – W12
Before Nami:
12 weeks, 6 teams, 4 handoffs.
With Nami:
Product ships it alone, without a release train.
How product teams work in Nami
Four steps. One platform. Zero engineering tickets.
The subscriber experience runs on its own release cadence, decoupled from the app roadmap. Product owns the loop.
- Step 01
Brief
Write the change the way your team already thinks about it: the paywall, the onboarding branch, the upgrade screen. Nami is the canvas, not another ticket queue. The brief lives where the work happens, not on the engineering backlog.
- Step 02
Design
Build the page, flow, or offer in a visual, no-code editor. Components from your Asset Library carry the brand; conditional logic carries the business rules. No SDK update, no engineering review, no waiting on a sprint to start.
- Step 03
Ship
Publish and the change goes live — across iOS, Android, web, and CTV on the next load. No version bump, no App Store review, no coordinated release train. The subscriber experience moves on its own cadence, decoupled from the app.
- Step 04
Measure
Subscription-aware insights tie the release back to the decision that drove it. See what the new paywall moved, in which cohort, on which surface. The next brief starts from proof, not from a hunch.
Built for product teams
Every capability your team keeps asking engineering for.
Nami for Product Teams is the platform, tuned for product managers who own the subscriber experience. No SDK sprawl, no integration tax, no quarterly roadmap negotiations to change a button.
Pages
No-code editor for pages and paywalls. Update one component in the Asset Library, deploy across hundreds of surfaces.
ExploreFlows
Orchestrated runtime for subscriber journeys with conditional branching. Personalize by platform, region, or subscriber segment.
ExploreExperiments
A/B and multivariate with configurable traffic allocation. Test paywalls, pricing, flows, and copy with statistical rigor.
ExploreCampaigns
Coordinated rollouts across touchpoints. Group pages, offers, and experiments into a single initiative and measure outcomes together.
ExploreInsights
Subscription-aware analytics that connect creative decisions to outcomes. Exports to Amplitude, Segment, mParticle, and your warehouse.
ExploreCTV, web, and mobile
One platform, every surface your product runs on. 13 platforms from one dashboard.
Explore Inside a product release
Three releases, shipped without engineering.
Not abstract capabilities. The shape of the actual releases product teams build on Nami.
Paywall v4
Ship the paywall your team designed, Tuesday, not next quarter.
Three variants, configurable splits, shipped to production by a product manager. Engineering's calendar stays clear; subscribers see the new offer on day one.
- 01Brief in Nami
- 02Three variants drafted
- 03Experiment configured
- 04Live to production
Brief to production without a release cycle.
Onboarding
Branch the onboarding without branching the codebase.
Two onboarding paths — checkout-first for engaged users, classic for the rest — authored by the product team in Nami and governed by one flow. No feature flag in the app, no SDK update, no version bump. The release cycle on the experience layer runs on the product team's calendar, not the app's.
- 01Segment in Nami
- 02Two variants authored
- 03Publish
- 04Surfaces fetch on next load
A new onboarding live without an App Store submission.
Every surface
Deploy once across every surface your product runs on.
Update the paywall in Nami. iOS, Android, web, and CTV pick up the new layout next time they load. No SDK update, no coordinated release train, no store review.
- 01Edit one source of truth
- 02Publish
- 03Surfaces fetch
- 04Measure per platform
One edit, every surface, same hour.
Proof points
Average 12% conversion lift across customer deployments. 15-minute average launch time for a new page. 13 platforms from one dashboard. Up to 99.99% platform uptime.
Integrations
Your stack stays.
Your stack stays.
Nami fits in.
Nami works alongside your existing billing, analytics, and engagement tools.
Plus CDP, ESP, app store, and CTV partners.
See all integrations
Product team FAQ
What teams ask before the first call.
What is subscription orchestration, and how does it apply to product teams?
Subscription orchestration is the practice of designing, testing, and optimizing the complete subscriber journey — from first impression to first payment and beyond — across every platform, from a single system, without code. For product teams, that means the paywalls, onboarding flows, upgrade screens, and pricing moments where conversion and retention are decided all live in one canvas product owns, decoupled from the app release cycle.
Do we have to re-implement our IAP code?
No. Nami's SDKs integrate with your existing App Store and Google Play product catalog (SKUs sync daily) and read the purchase events your app already fires. Billing infrastructure stays in place. What changes is where the paywall, flow, and offer logic live: in Nami, owned by product, updated without a release.
How does shipping a paywall change outside the App Store release cycle actually work?
Pages and flows in Nami render from a source of truth your SDKs fetch on app launch and at key events. When a product manager publishes a new paywall variant, every surface (iOS, Android, web, CTV) picks it up on the next load. No version bump. No store review. No coordinated release train.
Does Nami replace our product analytics?
No. Nami's Insights are contextual and subscription-aware, tied to pages, flows, experiments, and offers your team ships. Keep Amplitude, Mixpanel, or Firebase for broader product analytics. Nami streams events out to your analytics stack so the subscription funnel stays visible at the decision level, without forcing a rebuild of your product-analytics layer.
Can product and marketing really share one platform without stepping on each other?
Yes. Role-based access controls who can edit pages, publish campaigns, and launch experiments. SSO, audit logs, and approval workflows make collaboration safe at enterprise scale. Most teams run the marketing surface (campaigns, offers, landing pages) and the product surface (paywalls, onboarding, upgrade flows) in parallel, with clear ownership at each layer.
The next release is yours to ship.
Book a demo. We'll walk through how a product manager owns the full subscriber experience on your stack.