Most onboarding flows ship once and never change. Engineering can't get to them, marketing can't touch them, and "we'll fix it next quarter" turns into next year. Flow Builder is a visual canvas for designing, branching, and shipping subscriber journeys — onboarding sequences, conversion funnels, upgrade paths, win-back flows — across CTV, web, and mobile, without filing a ticket.
For most subscription teams, the onboarding flow is the sequence engineering shipped two years ago and nobody has touched since. Marketing has ideas. Product has data. Growth has variants ready. None of them ship.
For most subscription teams, the onboarding flow is the sequence engineering shipped two years ago and nobody has touched since. Marketing has ideas. Product has data. Growth has variants ready. None of them ship, because each change is a code release, an App Store review, and three teams' calendars synced up around it. The flow stays frozen while the rest of the business moves.
Most "flow builders" weren't built for subscriptions. Generic funnel tools handle a lead-capture form and a thank-you page. They don't model trial offers, hard paywalls, regional pricing, or the difference between an iOS first-time install and a CTV reactivation. Subscription teams either accept a tool shaped for a different business, or they keep onboarding in code and live with the release cycle.
The fix is a flow builder that's subscription-native — one that knows what a paywall is, what a plan selector is, what a CTV remote does — and that lets product and marketing branch a journey by platform, segment, or region without writing a line of code.
A flow built once in Nami runs across iOS, Android, Apple TV, Roku, Fire TV, LG, Samsung, Vizio, Xbox, and Google TV — plus Chrome, Safari, and Edge on the web. Layouts adapt to the device. Focus behavior, remote navigation, and platform-native components are handled in the canvas.
The same upgrade flow that runs on mobile runs on Roku without a separate build, a separate team, or a separate roadmap.
Surface support, not customer logos. Flow Builder ships the same canvas to every one of these devices from a single dashboard.
When a flow is something a small team can update in an afternoon, it stops being a fixed asset. It becomes a working surface that gets sharper every quarter — segment by segment, platform by platform, offer by offer. The lift comes from frequency, and the frequency comes from getting onboarding out of the release cycle.
Flow Builder is the visual canvas inside Nami's subscription orchestration platform — the system product and marketing teams use to design, test, and optimize the complete subscriber journey across CTV, web, and mobile. The full experience layer, in one place.
The visual canvas for the subscriber journey.
Designs the screens inside each flow.
Runs variants of a flow head-to-head.
Connects flow outcomes back to revenue.
Book a demo and we'll walk through how product and marketing teams design, branch, and ship full subscriber journeys on Nami — across CTV, web, and mobile, without an engineering ticket.