Blog post
Priming-Based Onboarding: Convert Subscribers Before the Paywall
Most onboarding flows educate. The best ones prime subscribers to buy. Here's the psychology-backed framework for onboarding that converts.
Nami vs. Adapty
The connected TV Adapty alternative.
Adapty is built for mobile apps with web payment redirects. Nami is the no-code paywall builder and experience layer for enterprise teams running on connected TV, web, and mobile, with the commerce stack they already own.
When each platform fits
Adapty
For mobile apps on iOS and Android that want a self-serve subscription management layer with a paywall builder, onboarding builder, AI paywall generator, and revenue-share pricing.
Nami
For enterprise teams running paywalls, pages, and subscriber journeys across connected TV, web, and mobile, with the commerce stack they already operate.
Feature comparison
What each platform does, side by side.
Source for Adapty details: adapty.io/pricing and adapty.io/docs (May 2026).
Platform coverage
 | Adapty | |
|---|---|---|
| Web | Payments only† | |
| iOS app (native paywall builder) | ||
| Android app (native paywall builder) | ||
| Apple TV | — | |
| Android TV | — | |
| Roku, Fire TV, Samsung Tizen, LG webOS, Google TV, Vizio | — |
Subscriber journey scope
| | Adapty | |
|---|---|---|
| Paywalls | ||
| Onboarding flows with conditional logic | ||
| Landing pages | — | |
| Upgrade & cross-sell screens | — | |
| Win-back screens | — | |
| Modals, half sheets, popovers | — | |
| Conditional routing across platforms (mobile + connected TV + web) | — |
Experimentation
| | Adapty | |
|---|---|---|
| A/B testing on paywalls | ||
| Multivariate testing | ||
| Experiments on landing pages, onboarding flows, and offers | Paywalls and onboarding only | |
| Experiments across mobile apps and connected TV | — | |
| Subscription-aware experiment results |
Architecture: bring-your-own-billing vs. required billing layer
| | Adapty | |
|---|---|---|
| Commerce engine | Integrates: App Store IAP, Google Play IAP, Stripe, Recurly, Roku Pay, in-house | Required: Adapty subscription layer in the IAP path |
| Customer data platform / segmentation | Integrates: Amplitude, Adobe Experience Cloud, custom CDPs | Integrates: Amplitude, Mixpanel, AppsFlyer, Meta Ads, Apple Ads |
| Behavioral analytics platform | Integrates: Amplitude, mParticle, Segment, Adobe | Integrates: Amplitude, Mixpanel, Firebase, PostHog |
| Native mobile in-app purchases (App Store, Google Play) | ✓ | ✓ |
Service & pricing
| | Adapty | |
|---|---|---|
| Engagement model | Enterprise sales-led; dedicated Professional Services partnership | Self-serve with paid support tiers; Enterprise plan with dedicated success manager |
| Pricing model | Custom enterprise pricing based on subscriber volume, platform scope, and service tier | Free up to $5,000 monthly tracked revenue; 1% of revenue above; Enterprise custom |
† Adapty's web support is a checkout redirect to Stripe or Paddle, not a native web paywall builder. Source: adapty.io/docs/web-paywall.
Why Nami wins for enterprise teams
Why enterprise teams choose Nami over Adapty.
Nami is built for enterprise teams from the ground up: every customer, custom-quoted pricing, no revenue share, Professional Services partnership, and a platform that runs on every screen, from connected TV to web to mobile. Adapty's commercial model takes 1% of monthly tracked revenue, which is why their layer must sit in the in-app purchase path. For enterprise teams running at scale across screens, that's a meaningful gap.
Connected TV coverage on every screen, not just mobile
Adapty's SDKs ship for iOS, Android, Flutter, React Native, Unity, Kotlin Multiplatform, and Capacitor. Web is a checkout redirect. There is no Apple TV, Android TV, Roku, Fire TV, Samsung Tizen, LG webOS, Google TV, or Vizio support. Nami's no-code paywall builder runs natively on all eight connected TV platforms from the same dashboard used for iOS, Android, and the web. For streaming, OTT, and any subscription business with a connected TV roadmap, that's the difference between one platform and a stack that stops at mobile.
Bring your own billing stack, no revenue share
Nami connects to the commerce stack already in place: App Store IAP, Google Play IAP, Stripe, Recurly, Roku Pay, or in-house. Adapty's pricing is 1% of monthly tracked revenue, which is why their architecture requires their layer in the IAP path. Enterprise teams that have invested in their commerce infrastructure keep what they have and pay enterprise pricing instead of a percentage that compounds with growth.
Enterprise model with Professional Services
Adapty's default motion is self-serve, with Enterprise as a separate tier for apps at scale. Nami operates as an enterprise platform with a Professional Services team that handles onboarding, template configuration, and the first round of experiments. Some platforms try to work with the most. Nami works with the best.
Switching from Adapty
Most teams arrive here when the strategy outgrows mobile alone. The mobile app needs more than a paywall and an onboarding quiz. The connected TV launch can't run on a mobile-only stack. The percentage of monthly tracked revenue going to a subscription layer stops scaling. The team is ready for one platform built to orchestrate the full subscriber journey on every screen, with Professional Services through rollout.
Comparison FAQ
Common questions before a Nami vs. Adapty decision.
Why do enterprise teams choose Nami over Adapty?
Three reasons drive most decisions: connected TV coverage (Nami runs natively on Apple TV, Android TV, Roku, Fire TV, Samsung Tizen, LG webOS, Google TV, and Vizio; Adapty does not), bring-your-own-billing with no revenue share (Adapty's pricing is 1% of monthly tracked revenue, which requires their layer in the in-app purchase path), and an enterprise engagement model with Professional Services rather than a self-serve plus add-ons motion.
How does Nami's connected TV paywall support compare to Adapty's?
Nami orchestrates pages, flows, and experiments across Apple TV, Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, and Vizio from the same dashboard used for iOS, Android, and the web. Adapty's SDKs are mobile only, with web support delivered as a checkout redirect to Stripe or Paddle.
We already use Adapty's Paywall Builder and Onboarding Builder. What does Nami add?
Adapty's builders cover paywalls and onboarding on mobile. Nami covers landing pages, onboarding flows, paywalls, upgrade screens, win-back, modals, half sheets, and popovers across mobile, web, and every connected TV platform, with experimentation on every step.
Proof at scale
Millions of subscribers served across our customer base. 99.99% uptime. SOC 2, GDPR, and CCPA compliant.