Blog post
Priming-Based Onboarding: Convert Subscribers Before the Paywall
Most onboarding flows educate. The best ones prime subscribers to buy. Here's the psychology-backed framework for onboarding that converts.
Nami vs. Qonversion
The connected TV Qonversion alternative.
Qonversion is the subscription stack for mobile apps, with web handled through Stripe and Paddle. Nami is the no-code paywall builder and experience layer for enterprise teams running on connected TV, web, and mobile, with the commerce stack they already own. Nami is a standalone subscription platform that connects directly to Apple, Google, Amazon, and Roku billing. Nami replaces Qonversion.
When each platform fits
Qonversion
For mobile apps on iOS and Android that want a self-serve subscription stack with a no-code builder, A/B experiments, real-time analytics, a customer CRM, and revenue-share pricing.
Nami
For enterprise teams running paywalls, pages, and subscriber journeys across connected TV, web, and mobile, with the commerce stack they already operate.
Feature comparison
What each platform does, side by side.
Source for Qonversion details: qonversion.io and documentation.qonversion.io (June 2026).
Platform coverage
 | Qonversion | |
|---|---|---|
| Web | Payments only† | |
| iOS app (native paywall builder) | ||
| Android app (native paywall builder) | ||
| Apple TV | — | |
| Android TV | — | |
| Roku, Fire TV, Samsung Tizen, LG webOS, Google TV, Vizio | — |
† Qonversion's web subscriptions run through Stripe and Paddle integrations, not a native web paywall builder. Its no-code builder renders native iOS and Android UI. Source: qonversion.io/no-codes and qonversion.io/pricing.
Subscriber journey scope
| | Qonversion | |
|---|---|---|
| Paywalls | ||
| Onboarding flows with conditional logic | ||
| Landing pages | — | |
| Upgrade & cross-sell screens | — | |
| Win-back screens | — | |
| Modals, half sheets, popovers | — | |
| Conditional routing across platforms (mobile + connected TV + web) | — |
Experimentation
| | Qonversion | |
|---|---|---|
| A/B testing on paywalls | Growth tier and above‡ | |
| Onboarding & price testing | Growth tier and above‡ | |
| Experiments on landing pages and offers | — | |
| Experiments across mobile apps and connected TV | — | |
| Subscription-aware experiment results |
‡ Qonversion's A/B Experiments are included on the Growth plan (0.8% of revenue) and the Enterprise plan, not the Free or Starter tiers. Source: qonversion.io/pricing.
Architecture: bring-your-own-billing vs. required billing layer
| | Qonversion | |
|---|---|---|
| Commerce engine | Integrates: App Store IAP, Google Play IAP, Stripe, Recurly, Roku Pay, in-house | Required: Qonversion SDK in the IAP path; web via Stripe and Paddle |
| Customer data platform / segmentation | Integrates: Amplitude, Adobe Experience Cloud, custom CDPs | Integrates: AppsFlyer, Adjust, Amplitude, Mixpanel, Segment, Branch |
| Behavioral analytics platform | Integrates: Amplitude, mParticle, Segment, Adobe | Integrates: Amplitude, Mixpanel, Firebase, Segment |
| Native mobile in-app purchases (App Store, Google Play) | ✓ | ✓ |
Service & pricing
| | Qonversion | |
|---|---|---|
| Engagement model | Enterprise sales-led; dedicated Professional Services partnership | Self-serve with paid tiers; Enterprise plan adds a customer success manager, onboarding engineer, and migration assistance |
| Pricing model | Custom enterprise pricing based on subscriber volume, platform scope, and service tier | Free up to $10,000 monthly tracked revenue; 0.6% of revenue on Starter; 0.8% on Growth; Enterprise custom |
Why Nami wins for enterprise teams
Why enterprise teams choose Nami over Qonversion.
Nami is built for enterprise teams from the ground up: every customer, custom-quoted pricing, no revenue share, Professional Services partnership, and a platform that runs on every screen, from connected TV to web to mobile. Qonversion's commercial model takes a percentage of monthly tracked revenue, which is why their layer must sit in the in-app purchase path. For enterprise teams running at scale across screens, that's a meaningful gap.
Connected TV coverage, not just mobile and web
Qonversion ships SDKs for iOS, Android, React Native, Flutter, Unity, Capacitor, and Cordova. Web subscriptions go through Stripe and Paddle. There is no Apple TV, Android TV, Roku, Fire TV, Samsung Tizen, LG webOS, Google TV, or Vizio support. Nami's no-code paywall builder runs natively on all eight connected TV platforms from the same dashboard used for iOS, Android, and the web. For streaming, OTT, and any subscription business with a connected TV roadmap, that's the difference between one platform and a stack that stops at mobile.
Bring your own billing stack, no revenue share
Nami connects to the commerce stack already in place: App Store IAP, Google Play IAP, Stripe, Recurly, Roku Pay, or in-house. Qonversion's pricing is a percentage of monthly tracked revenue, which is why their architecture requires their SDK in the in-app purchase path. Enterprise teams that have invested in their commerce infrastructure keep what they have and pay enterprise pricing instead of a percentage that compounds with growth.
Enterprise model with Professional Services
Qonversion's default motion is self-serve, with Enterprise as a separate tier and A/B testing reserved for paid plans. Nami operates as an enterprise platform with a Professional Services team that handles onboarding, template configuration, and the first round of experiments. Some platforms try to work with the most. Nami works with the best.
Switching from Qonversion
Most teams arrive here when the strategy outgrows mobile alone. The mobile app needs more than a paywall and an onboarding quiz. The connected TV launch can't run on a mobile-only stack. The percentage of monthly tracked revenue going to a third-party layer stops scaling. The team is ready for one platform built to orchestrate the full subscriber journey on every screen, with Professional Services through rollout.
Comparison FAQ
Common questions before a Nami vs. Qonversion decision.
Why do enterprise teams choose Nami over Qonversion?
Nami is the subscription orchestration platform across connected TV, web, and mobile. Three reasons drive most decisions: connected TV coverage (Nami runs natively on Apple TV, Android TV, Roku, Fire TV, Samsung Tizen, LG webOS, Google TV, and Vizio; Qonversion does not), bring-your-own-billing with no revenue share (Qonversion's pricing is a percentage of monthly tracked revenue, which requires their SDK in the in-app purchase path), and an enterprise engagement model with Professional Services rather than a self-serve plus add-ons motion.
Does Nami take a percentage of subscription revenue?
No. Nami uses custom enterprise pricing based on subscriber volume, platform scope, and service tier.
How does Nami's connected TV paywall support compare to Qonversion's?
Nami orchestrates pages, flows, and experiments across Apple TV, Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, and Vizio from the same dashboard used for iOS, Android, and the web. Qonversion's SDKs are mobile only, with web subscriptions handled through Stripe and Paddle.
We already use Qonversion's No-Code Builder and A/B Experiments. What does Nami add?
Qonversion's builder and experiments cover paywalls and onboarding on mobile, with testing gated to its higher-priced tiers. Nami covers landing pages, onboarding flows, paywalls, upgrade screens, win-back, modals, half sheets, and popovers across mobile, web, and every connected TV platform, with experimentation on every step.
Proof at scale
Millions of subscribers served across our customer base. 99.99% uptime. SOC 2, GDPR, and CCPA compliant.