Blog post
Priming-Based Onboarding: Convert Subscribers Before the Paywall
Most onboarding flows educate. The best ones prime subscribers to buy. Here's the psychology-backed framework for onboarding that converts.
Nami vs. Superwall
The full-stack Superwall alternative.
For mobile teams whose strategy is bigger than a paywall and broader than mobile alone. Nami's no-code paywall builder ships across iOS, Android, React Native, Next.js, the web, and every major connected TV platform. One subscriber journey, every screen. Nami is a standalone subscription platform that connects directly to Apple, Google, Amazon, and Roku billing.
When each platform fits
Superwall
For mobile app teams who want a focused, paywall-first product across iOS, Android, and web, with self-serve onboarding and remote paywall configuration.
Nami
For mobile teams on classic React Native, Expo, Next.js, or native iOS and Android who build paywalls, pages, and subscriber journeys across every screen, including connected TV.
Feature comparison
What each platform does, side by side.
Source for Superwall details: superwall.com and github.com/superwall (May 2026).
Platform coverage
 | Superwall | |
|---|---|---|
| Web | ||
| iOS app | ||
| Android app | ||
| Apple TV | — | |
| Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, Vizio | — |
SDKs & framework support
| | Superwall | |
|---|---|---|
| iOS native (Swift / Objective-C) | ||
| Android native (Kotlin / Java) | ||
| React Native | Expo only† | |
| TypeScript / JavaScript (web) | ||
| Next.js | — |
Subscriber journey scope
| | Superwall | |
|---|---|---|
| Paywalls | ||
| Landing pages | — | |
| Onboarding flows with conditional logic | — | |
| Upgrade & cross-sell screens | — | |
| Win-back screens | — | |
| Modals, half sheets, popovers | — | |
| Conditional routing across platforms (mobile + CTV + web) | — |
Experimentation
| | Superwall | |
|---|---|---|
| A/B testing on paywalls | ||
| Multivariate testing | ||
| Experiments on landing pages, onboarding flows, and offers | — | |
| Experiments across mobile apps and CTV | — | |
| Subscription-aware experiment results | — |
Pricing & service model
| | Superwall | |
|---|---|---|
| Engagement model | Enterprise sales-led; dedicated Professional Services partnership | Self-serve onboarding; sales engagement at higher tiers |
| Pricing | Custom enterprise pricing based on subscriber volume, platform scope, and service tier | Free up to $10K monthly attributed revenue; percentage of MAR above, with tiered subscription plans |
† Superwall's React Native SDK is Expo-only (Expo 53+); the standalone SDK is archived. Classic React Native apps cannot adopt without re-architecting around Expo. Source: github.com/superwall/react-native-superwall-archive (May 2026). Superwall is built around the paywall: Nami treats the paywall as one moment inside a longer journey (acquisition, onboarding, upgrade, and win-back), designed in one canvas.
Why Nami wins for enterprise teams
Why enterprise teams choose Nami over Superwall.
Nami is built for enterprise teams from the ground up: every customer, custom-quoted pricing, no revenue share, Professional Services partnership, and native SDKs across every framework. Superwall's MAR-based commercial model is built for indie apps and small teams getting started, including a React Native path that consolidated into Expo-only. For enterprise apps running at scale on classic React Native or multi-platform CTV, that's a meaningful gap.
Connected TV coverage that follows subscribers off the paywall
Superwall is anchored to the paywall moment on iOS, Android, and web. Nami covers what happens before and after: the landing page, the onboarding flow, the upgrade modal at month six, the win-back at month eleven. Across iOS, Android, the web, and every major connected TV surface: Apple TV paywalls, Roku paywalls, Samsung TV paywalls, Android TV paywalls, plus Fire TV, LG webOS, Google TV, and Vizio. The experience layer follows subscribers wherever they go.
Native SDKs across every framework
Nami ships native SDKs for iOS, Android, React Native (classic and Expo), TypeScript, JavaScript, and Next.js, with every framework on equal footing. Superwall's React Native path is Expo-only, which fits indie teams but forces enterprise apps either off classic React Native or off Superwall.
Enterprise model with Professional Services
Superwall's MAR-based pricing fits indie apps and small teams getting started. Nami is enterprise-only by design. Every customer is paired with a Professional Services team that owns onboarding, template setup, and the first round of experiments. Some platforms try to work with the most. Nami works with the best.
Switching from Superwall
Most teams arrive here when the paywall stops being the bottleneck. The journey before it leaks subscribers. The experience after it goes flat. The mobile app needs an upgrade screen and a win-back flow, the web needs onboarding, the connected TV launch needs everything from scratch. Nami gives the team control over every moment, across every framework, on every screen.
Comparison FAQ
Common questions before a Nami vs. Superwall decision.
Why do mobile subscription teams choose Nami over Superwall?
Three reasons drive most decisions: the experience layer is more than a paywall (landing pages, onboarding, upgrade, win-back), the platform reach is broader (connected TV alongside mobile and web), and the engagement model is enterprise sales-led with Professional Services rather than self-serve with MAR-based pricing.
Does Nami require Superwall?
No. Nami is a standalone platform with its own subscription infrastructure across iOS, Android, web, and TV/OTT.
We're a React Native shop. What does the Superwall change actually mean for us?
Superwall archived its standalone React Native SDK and now supports React Native through Expo 53+ only. Enterprise apps relying on classic React Native for custom native modules and deep platform integrations face a re-architecture. Nami's React Native SDK supports classic React Native and Expo as first-class frameworks.
Does Nami cover more than the paywall?
Yes. Nami is the subscription orchestration platform that runs landing pages, onboarding flows, paywalls, upgrade screens, win-back, modals, half sheets, and popovers across iOS, Android, the web, and every supported connected TV platform from one dashboard. Experimentation runs on every step.
Proof at scale
Millions of subscribers served across our customer base. 99.99% uptime. SOC 2, GDPR, and CCPA compliant.