
Streaming's vertical feeds are marketing locked behind a paywall
Eight major streamers shipped vertical video feeds in 2025 and 2026. Nearly every feed sits behind a paywall as a retention play, but the format's real strength is acquisition.
Operators can now bucket Content Feed and Content Grid items into named groups (e.g. games by day, articles by category) directly from the Page Builder. Pick a field, configure the auto-generated Group Header, and Nami groups items at render time — customers keep their flat data source intact and the SDK does the rest. Works on Phone, TV, Apple, Android, Web, and Roku at min SDK 3.4.0.
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