
Streaming's vertical feeds are marketing locked behind a paywall
Eight major streamers shipped vertical video feeds in 2025 and 2026. Nearly every feed sits behind a paywall as a retention play, but the format's real strength is acquisition.

The Control Center now puts your whole workflow in a single organized sidebar: switch apps, jump between Pages, Flows, Campaigns, and Insights, and reach settings without hunting through a top bar. More of your screen goes to your content, with navigation grouped the way teams actually work. Detail pages get cleaner, icon-led breadcrumbs that take you straight back to where you came from, with consistent iconography for every resource type across the app.
Those groups are Build, Orchestrate, Monetize, and Analyze, so Pages and Flows sit alongside the placements and campaigns that deploy them. App switching moved to the top of the sidebar, and settings, help, and your account stay pinned at the bottom where they don’t compete with your content.
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