Roku has its own operating system and developer language, so most tools fall short. Nami was built for it. Changes reach subscribers as soon as you publish them.
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| Platform | What it's built on |
|---|---|
| Fire TV | Android |
| Google TV | Android |
| Apple TV | Same foundation as iOS |
| Its own operating system and its own language. |
With its proprietary OS and dedicated hardware, Roku takes more resources to maintain than your other platforms, so Roku changes get less attention.
Native Roku integration
Update layouts, copy, and pricing presentation on Roku without an app release or a resubmission to Roku.
Onboarding, conversion, and win-back paths carry across screens by default, and branch on whatever your targeting calls for, from a single flow.
Run A/B and multivariate experiments on Roku paywalls and flows, with traffic moving to the winner automatically.
Subscription-aware insights that put Roku conversion and revenue beside Apple TV, Fire TV, web, and mobile.
The Nami SDK makes Roku a surface your product team controls. Paywalls, onboarding, and experiments update live, without a release. Purchases run through Roku Pay.
This is the largest television audience you can put a paywall in front of, and the most difficult to ship to. Nami takes the engineering dependency out, so Roku subscribers get the same paywalls, onboarding, and experiments you already run everywhere else.
1 Parks Associates, Streaming Video Tracker, April 2026.
