Upsell

The monthly-to-annual upsell is the one most subscription businesses underuse, and it is the one with the clearest case. It raises committed revenue, removes 11 renewal decisions from the year, and asks the subscriber for nothing except a commitment they have already been making one month at a time.

Timing decides whether it works. The offer needs to reach someone who has used the product enough to know they want it and not so recently that they are still deciding, and the wrong moment is worse than no offer: an upgrade prompt shown in week one competes with the onboarding the subscriber is still working through. Usage signals beat calendar rules here. A subscriber who has hit the tier ceiling, watched most of a catalog, or added a second device has demonstrated the reason for the upgrade better than a 30-day timer could.

The mechanics are store business, and they are not free. Changing plans mid-cycle raises proration, where each store handles the credit and the timing its own way, and a subscriber who expected an immediate upgrade and got one at next renewal has a support ticket rather than an upgrade. Getting the offer, the eligibility, and the timing right across CTV, web, and mobile is journey logic built in Flows, with the offer itself rendered wherever that subscriber is. Read the result in ARPPU rather than in conversion rate, since the whole point is revenue per existing subscriber, and watch the downgrade rate in the same view: an upsell campaign that also lifts downgrades has found the ceiling of what the tier is worth.