Marketers are always on the lookout for new ways to make the customer experience (CX) one with the fewest barriers between the pitch and the purchase.

To maximize conversions on subscriptions and in-app purchases, apps must deliver quality and specifically targeted content as well as specifically targeted offers. To do that, marketers often need to make quick changes based on consumer demand using the most up-to-date information possible.

Subscriptions and in-app purchases using Nami’s CX-focused paywall design are a perfect example of where marketers can effect change and increase revenue directly, without the need for developers to make code the adjustments. Nami has introduced a no-code solution for paywalls and offer screens that can be iteratively changed by marketers, without needing to publish app updates. Using Nami’s full range of metrics available, digital marketing teams can review and analyze CX data, and immediately make changes on the fly in response to new data analysis.

In the early days of the internet, marketers needed to know HTML to be able to make changes to a company website. Eventually, Content Management Systems (CMSs) became available that allowed marketers to edit their websites without needing a developer. We currently live in a world where most apps subscription or in-app purchases offer screens require a developer to update. Nami has solved this problem.  

Digital marketing teams can now drive sales without releases. What does that mean? As marketers, you will be in control of UX customization, copy changes, and in-app behavioral adjustments. Even better, these changes you make can go live immediately. No more waiting for your changes to be approved, then released with a software update.

Nami’s industry-leading no-code paywall platform was specifically created with digital marketing teams in mind. It was built to enable digital marketers to continuously improve in-app offers iteratively and quickly. Speaking as a company of app developers, we know that the faster marketers can test conversion screens, the faster they can grow their revenue.

It looks like 2020 is shaping up to be quite different than most of us thought. With public health experts predicting that social distancing protocols could be in effect for a year or more, we at Nami have felt the need to do something to help people affected by the pandemic. I would like to take this time to share with you two things that we are working on currently to support our community.

Volunteer-Driven Coronavirus Relief Projects

After speaking with our colleagues in several developer communities, we have compiled a list of volunteer-driven projects related to solving problems caused by this crisis. Currently, there are many groups of people working tirelessly to manufacture masks and ventilators for those in need. However, we are a software company with no manufacturing capabilities. Therefore we have come together to find seven community software projects helping problems like vaccine research data mining, elder outreach, and healthcare system capacity. We encourage all software engineers and app developers to take a look at the list of projects and contribute if they can.

Supporting Independent App Developers

Born in 2008, the App Economy has become very large. Just one of the ecosystems— the Apple App Store— has paid out more than $155 billion dollars to developers.

Unfortunately, during this challenging time many developers are seeing a drop in revenue. Just as we are all trying to help support our favorite local cafes or restaurants during this challenging time, let’s all try to support independent app developers who depend on a robust App Economy.

To do our part, we want to celebrate independent app developers that we admire. Some of these are Nami customers, but many of them aren’t. Either way, we want to use our audience to give them exposure during this challenging time.

Follow us on Twitter at @HelloNamiML for our daily #SupportIndieDevs shoutout. We’re tweeting by way of a list of indie apps from our public GitHub repository. If you would like to be on the list, please submit a pull request or let us know.

We are all in this pandemic together, let’s do everything we can to help each other out.

With the global mobile application market size to reach $407.31 billion by 2026, it is no surprise at how the enormity of this technology touches all facets of our lives. There is no better time to be an app publisher, whether it is in mobile, desktop or streaming services.

Streaming Services

2020 is an opportune time for independent publishers to be a part of the streaming service economy. The driving forces behind this development have been the convergence of new technologies with internet penetration and a major increase in mobile users outside the United States. As the statistics for streaming services shows below, there is a continued upward march of worldwide revenue growth in the steaming services industry.

It isn’t just movies that are breaking ground, audio services (e.g. music streaming, podcasts, audio books) are on the rise as well. In a recent study, mobile devices drove 79% of total global internet usage. That said, new streaming apps that provide in-demand content and ease of use are most likely to be adopted.

Immersive Technologies Becoming an Increasing Share of App Development

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) all continue to command consumer attention for 2020. These technologies not only represent a large market, but that market continues to grow quickly.

VR has been the standout, extending far beyond gaming and entertainment. Both VR, AR and to a certain extent, AR technology are finding niches in disparate applications from large companies like Walmart to military applications with the US Army.

AR seems to have found solid footing lately with respect to enhancing the shopping experience, creating a more immersive and interactive adventure. Many large eCommerce’s companies use AR to enable customers to try products before purchase, such as displaying furniture in the home to check “fit” before purchase.

Machine Learning and Artificial Intelligence

Demand is on the rise for smarter, more intuitive applications using ML or AI within their platforms. Sectors like, Education, Healthcare and Manufacturing are providing a lots of opportunities for app developers. In the enterprise sector, there is growing demand for apps with machine learning that can run analytics alongside CRM platforms to reveal more information on how better to serve repeat clients and customers. Chatbots in retail is one early example of widespread ML usage that continues to grow.

Final Thoughts

There is no end in sight for the demand for app development and no better time than now to be an app publisher. This space continues to expand at a rapid pace. During the first generation of mobile apps, every product was either free or had a price. At Nami, we believe that there is increasing demand for apps with freemium offerings, subscriptions and in-app purchases.

Nami helps developers focus on profitability and recurring revenue streams. We want to empower developers to to create engaging experiences that users will happily pay for. Start your free trial today.

Nami co-founders Dan Burcaw & Joe Pezzillo will be at CES 2020 talking about how to build a smarter subscription business in the App Economy. If you’re like to meet with them, use the scheduling widget below.

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Comprehensive Platform Laser Focused on Helping App Publishers Make More Money

Nami ML, a new startup transforming the use of on-device machine learning for in-app purchases (IAP) and subscriptions in mobile apps, has introduced support for enterprise analytics in their Mobile Revenue Automation platform.

Specifically, the new capabilities empower enterprise customers to leverage the Nami SDK with their existing Adobe, Google or other third-party measurement tools to gain more valuable insights into the performance of their mobile revenue campaigns.

“Nami is laser focused on helping app publishers make more money and we’ve heard from our enterprise customers how important it is that they be able to track and attribute revenue with their existing systems,” explains Dan Burcaw, Co-Founder and CEO.

“Nami is laser focused on helping app publishers make more money...and attribute revenue with their existing systems” — Dan Burcaw, Co-Founder Nami ML

Nami ML’s platform and SDK empower mobile app publishers of all sizes to tackle the challenges of making money with apps by growing in-app and subscription revenue in three key ways.

First, Nami makes it easy to integrate with the mobile app stores, starting with Apple's StoreKit, dramatically reducing the amount of time developers need to spend coding and testing.

Second, the Nami ML cloud-based platform gives marketers newfound capabilities to manage product offers and creative elements in their apps using a hosted service, instead of requiring constant developer updates.

Perhaps most importantly, Nami’s pioneering use of on-device machine learning to identify revenue behaviors in apps unlocks the promise of growing app revenue automatically in a way that protects end user privacy.

“Adding support for these enterprise analytics features will help solidify our emerging leadership position.” — Joe Pezzillo, Co-Founder Nami ML

“Nami’s groundbreaking revenue automation platform is at the forefront of the app economy and adding support for these enterprise analytics features will only help solidify our emerging leadership position,” added Joe Pezzillo, the company’s other Co-Founder and Chairman.

For complete information on the Nami(tm) platform and how it can help app publishers grow revenue, visit the website at https://nami.ml to learn more, request a demo and sign up today.

Nami is a trademark of Nami ML Inc., all other trademarks are property of their respective owners.

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Contact:
Joe Pezzillo, Nami ML
321-754-NAMI
press@namiml.com

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Nami Co-Founder & CEO Dan Burcaw joins Moving Fast Technology - Boulder for a panel discussion about bringing AI + Machine Learning to life in products from MVP to production.

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Topic: Machine Learning + AI

Your task is to deliver usable, multi-platform software with limited or no budget in weeks. Mission impossible? Learn what others have done and the helpful new technologies and tools they've used to successfully deliver POCs and MVPs in short time frames. Get 3 different perspectives from people in the trenches who are moving fast: a CEO, CTO/VP Engineering, and Developer.

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Panelist

Sara Bates: CEO & Co-founder of MamaMend (Techstars '18), Data Scientist, Engineer, Machine Learning Advisor, Co-organizer of Boulder Women in Machine Learning & Data Science (WiMLDS)
LinkedIn: https://www.linkedin.com/in/sarabates/

Diana Pfeil: Diana is a data scientist with a passion for building useful data products. She is currently a data scientist at Honey, and has worked in machine learning in various roles for 15+ years, including as a startup CTO, an adjunct at CU Denver teaching predictive analytics, and as a software engineer in the machine learning group at Amazon. She received a PhD from MIT, where she focused on machine learning and optimization.
LinkedIn: https://www.linkedin.com/in/dianampfeil/

Dan Burcaw: Dan is the Co-Founder & CEO of Nami ML, a company at the intersection of mobile and machine learning. Before Nami ML, Burcaw led mobile product for the Oracle Marketing Cloud. He joined Oracle via the acquisition of Push IO, a leading mobile messaging provider, where he served as Co-Founder & CEO.
LinkedIn: https://www.linkedin.com/in/danburcaw/
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Join us!

• Wednesday, September 25, 2019
• 6:00 PM  8:00 PM
• Galvanize - Boulder, 1023 Walnut Street, Boulder, CO, 80302 United States (map)
• Drinks and apps are on the house
• RSVP on Meetup

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