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The Nami field guide

Subscription growth insights

Strategies for full-funnel subscription growth across acquisition, onboarding, paywalls, and retention.

Guides articles

Showing 1–12 of 46
5 min read

The Great Post-Click Black Hole: What Happens After Users Click Your Ad

Most teams optimize ads for clicks, not experience. Learn why post-click visibility breaks funnels and how to measure what happens after the click.

conversion-optimization Read
5 min read

Paywall Fatigue Is the Next Growth Ceiling for Subscription Apps in 2026

Repeated paywall exposure can reduce conversion and increase churn. Learn how paywall fatigue impacts subscription growth in 2026 and how teams can optimize against it.

paywalls Read
5 min read

Deep Linking from the App Store: Send Users to the Right In-App Experience

Learn how deep linking from App Store and Google Play preserves user intent after install, connecting ads, store listings, and onboarding.

onboarding-and-activation Read
5 min read

Operational Efficiency = Enterprise Subscription Growth

Subscription growth stalls when operations slow teams down. See how efficient systems increase experiment velocity, and deliver consistent customer experiences.

subscription-orchestration Read
5 min read

Stop Presenting a Paywall: Bridging Marketing and Product for Subscription Growth

Most funnels drop users straight from ad to paywall. Learn how bridging marketing and product nurtures users, builds intent, and drives subscription growth.

conversion-optimization Read
5 min read

The Growth Mindset of High-Performing Revenue Teams

Learn how top-performing revenue teams align around growth, iterate fast, and hit aggressive targets. It starts with mindset — and the right operating model.

experimentation Read
5 min read

Preparing Mobile Apps for the European Accessibility Act: What You Need to Know

Learn how to get your mobile app ready for the European Accessibility Act (EAA) by 2025. Ensure your mobie app user experience meet accessibility standards

accessibility Read
5 min read

How Personalizing Your Paywall Can Increase Conversions by 17%

Boost your app's paywall conversion rates by up to 17% with a simple personalization trick—using your users' first names. Learn why it works and how to implement it easily.

paywalls Read
5 min read

Mastering A/B Price Testing: The Complete Guide for Mobile Apps

Discover the power of A/B price testing for mobile apps, and how it can help optimize your pricing strategy and increase in-app revenue.

pricing-and-offers Read
5 min read

Cross-Platform App Development: The Key to Building Scalable and Cost-Effective Apps

Understand the benefits of cross-platform app development, including scalability, reduced costs, and streamlined development processes for businesses.

mobile-subscriptions Read
5 min read

What Every App Developer Should Know About Design

Learn the three fundamental design traits that make great apps great.

mobile-subscriptions Read
5 min read

5 Things High Performing Subscription Apps Have In Common

Not all subscriptions apps are equal. Learn the common traits that the highest performing ones have in common.

mobile-subscriptions Read

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