Strategies for full-funnel subscription growth across acquisition, onboarding, paywalls, and retention.
69% of consumers currently pay for some type of subscription-based video streaming service. This is creating a halo effect as consumers are comfortable adopting other types of subscription-based apps.
Learn the three App Economy trends that makes now the best time yet to be an app publisher on mobile, connected devices, or online.
The future of the App Economy is direct monetization. Embrace subscriptions as the way to find and monetize your app's best, most loyal users.
A hyper growth mindset has infiltrated every aspect of the App Economy. Growth metrics have created perverse incentives for app publishers to the detriment of end user experience. App publishers are growing their user base, through organic and user acquisition efforts including CPI campaigns.
More than a decade since the launch of the App Store, the app economy is mature and thriving in many ways. However, it is still challenging to strike a balance between the app publisher’s business objectives and the end user experience.
Nami investor Michael Della Penna, a senior executive with 25 years of experience in MarTech, AdTech and Marketing Services, discusses the evolution of native mobile apps.
Join leading media and app brands using Nami's subscription orchestration platform.
