Blog post
Priming-Based Onboarding: Convert Subscribers Before the Paywall
Most onboarding flows educate. The best ones prime subscribers to buy. Here's the psychology-backed framework for onboarding that converts.
Compare Nami
Most subscription tools solve a slice. Nami runs the whole journey.
Subscription orchestration sits above billing, paywalls, and analytics. It's the layer where landing pages, onboarding, paywalls, upgrade prompts, and win-back flows are designed, tested, and connected across mobile, web, and CTV. See how Nami compares to the tools your team has evaluated, written by people who know exactly what each one does well.
At a glance
Honest comparisons
Each platform below does something well. Nami is built for teams that need every part of the subscriber journey to work as one system, not a stack of point solutions.
RevenueCat is a mobile-first subscription infrastructure tool. Nami is the cross-platform alternative built around the billing stack your team already runs.
- Their strength
- Mobile billing, entitlements, and receipt validation across iOS and Android. A solid SDK foundation. Web monetization through Stripe and Paddle.
- What Nami brings instead
- A full-journey experience layer: landing pages, onboarding, paywalls, upgrade screens, and win-back flows across mobile, web, and CTV, including the eight Smart TV platforms. Works with the billing stack you already run. Your revenue belongs to you.
Superwall is a focused mobile paywall tool. Nami runs the full subscriber journey across every framework and every screen.
- Their strength
- Remote-config paywalls and rapid A/B tests for iOS, Android, and web. Self-serve onboarding with MAR-based pricing. Built for indie and mobile-first developers.
- What Nami brings instead
- Landing pages, onboarding, paywalls, upgrade modals, win-back screens, half sheets, and popovers, across iOS, Android, React Native (classic and Expo), Next.js, web, and every Smart TV platform. Adaptive traffic allocation runs across the full subscriber journey, not just the paywall. Enterprise sales-led with a dedicated Professional Services partnership.
Piano is a tightly coupled web-first platform. Nami is the multi-platform alternative built to integrate with your stack, not replace it.
- Their strength
- Deep web subscriber journey on top of a bundled stack: Composer for personalization, VX for commerce, Piano ID for identity, Audience for the CDP, Piano Analytics for behavioral data.
- What Nami brings instead
- Full-journey orchestration across web, mobile, and CTV, including native iOS, Android, and the eight Smart TV platforms. Instead of a bundled stack, Nami integrates with the analytics, CDP, identity, and billing tools you already run.
Adapty is a mobile-first subscription management layer with a paywall builder, onboarding builder, and AI paywall generator. Nami runs the full funnel across connected TV, web, and mobile.
- Their strength
- Self-serve paywall builder, onboarding builder, and AI paywall generator for iOS and Android.
- What Nami brings instead
- Full-funnel page and flow experiences across every connected TV platform, web, and mobile. No revenue sharing.
Purchasely is a focused subscription product with bring-your-own-paywall architecture across mobile, tvOS, and Android TV. Nami extends to every connected TV platform.
- Their strength
- Screen Composer for paywalls, Flows for journey logic, and Bring Your Own Paywall / Bring Your Own Screen architecture across mobile, tvOS, and Android TV.
- What Nami brings instead
- Full-funnel page and flow experiences across connected TV, web, and mobile. Native paywall builder on Apple TV, Roku, Fire TV, Samsung TV, Android TV, and more.
Qonversion is a mobile-first subscription stack with a no-code builder, A/B experiments, analytics, and a customer CRM. Nami runs the full funnel across connected TV, web, and mobile.
- Their strength
- No-code paywall and onboarding builder, A/B experiments, real-time analytics, and a customer CRM for iOS and Android, with web through Stripe and Paddle.
- What Nami brings instead
- Full-funnel page and flow experiences across every connected TV platform, web, and mobile. No revenue sharing.
Side by side
How Nami compares across the subscription stack
A scan-friendly look at where each platform plays: what each one covers natively, what each relies on partners or bundled products for, and what each doesn't address. The detail behind every cell is documented on the individual comparison pages.
Capability
Nami
RevenueCat
Superwall
Piano
Adapty
Purchasely
Qonversion
Cross-platform reach: mobile, web, and CTV from one platform
Limited
Limited
Limited
Limited
Limited
Limited
Full subscriber journey scope: landing, onboarding, paywall, upgrade, win-back
Limited
Limited
Limited
Limited
Limited
Limited
Cross-journey experimentation: A/B + multivariate across the full journey, with adaptive traffic
Limited
Limited
Limited
Limited
Limited
Limited
Bring-your-own commerce and billing: works with your existing billing stack
Limited
—
—
Limited
Limited
Bring-your-own analytics, CDP, and identity: integrates with your existing stack
Limited
Limited
—
Limited
Limited
Limited
Enterprise + Professional Services: sales-led engagement with a dedicated services partnership
Limited
—
Limited
Limited
Limited
“Limited” means the capability exists but is meaningfully narrower in scope.
Sources: revenuecat.com (May 2026), superwall.com and github.com/superwall (May 2026), piano.io/product (May 2026).
Stand-out results
From a single paywall to a personalized onboarding journey.
Enterprise subscription businesses that moved from a single paywall to a personalized onboarding journey orchestrated through Nami have seen millions in increased revenue. The lift compounds because every step gets tested in production: landing page, onboarding sequence, paywall variant, upgrade prompt, win-back screen. Not just the paywall.
Why teams evaluate
Common starting points
Most teams come to Nami at one of three inflection points.
Outgrowing the paywall tool
The paywall stops being the bottleneck. The rest of the journey starts mattering: onboarding sequences, upgrade modals, win-back flows, the modals and half sheets that nudge subscribers between conversion moments. A paywall-first product can't carry that load. Teams here are looking for a system that runs the full journey, not just the conversion moment.
Adding cross-platform reach
The web journey works. The mobile app needs the same caliber. The CTV launch needs everything from scratch. Web-first platforms don't extend cleanly to native iOS, Android, Apple TV, or the eight Smart TV platforms. Teams here are looking for one platform that ships every surface at the same caliber, not a web product plus a separate plan for everything else.
Outgrowing the in-house build
The team built the paywall stack in-house. It works. Every change is now an engineering sprint, and the velocity ceiling is here. Product and marketing wait for the next deploy; engineering doesn't have time for the next subscription feature, let alone the one after. Teams here are looking for a platform built for the experience layer so engineering can return to the core product.
Launch
What launch looks like
You set the pace. Pilot one flow first, see it run in production, and roll out across surfaces as the business needs.
Book a Demo- 01
Map the stack
A 30-minute walkthrough with a Nami architect to document what you have, what you need, and how the rollout sequences.
- 02
Pilot one flow
Pick a single paywall, onboarding sequence, or upgrade screen. Live in Nami within a week. Your team sees the new system run in production before any wider rollout.
- 03
Launch at your pace
Roll out surface by surface, experiment by experiment. No forced cutovers. Your Professional Services team stays engaged through the full sequence and into ongoing optimization.
FAQ
Common questions
Where does Nami sit in the subscription stack?
Nami is the experience layer. It sits above billing, above analytics, above identity, and above the platform-specific paywall tools that ship at the SDK level. Subscription orchestration is the discipline of designing, testing, and connecting the moments where subscribers decide to convert, stay, or leave. Nami is the platform built for that discipline across mobile, web, and CTV.
Can Nami replace our current paywall tool entirely?
For most teams, yes. Mobile-first paywall tools cover one moment in the journey. Nami covers landing pages, onboarding, paywalls, upgrade screens, win-back flows, modals, half sheets, and popovers across every platform, with experimentation built into each step. The billing infrastructure underneath stays in place: App Store IAP, Google Play IAP, Stripe, Recurly, in-house. Nami works with whatever you already run.
We've already invested in our analytics and identity stack. Does Nami require us to replace them?
No. The experience layer model is the opposite of a bundled stack. Nami connects on top of the analytics, CDP, identity, and billing tools you already run through native integrations and open APIs: Amplitude, mParticle, Segment, Adobe Experience Cloud, OneTrust, your existing identity provider. Nothing is replaced. Nothing is duplicated.
How does Nami's CTV support compare to the alternatives?
Nami orchestrates pages, flows, and experiments across Apple TV, Roku, Fire TV, Samsung Tizen, LG webOS, Android TV, Google TV, and Vizio from the same dashboard used for iOS, Android, and the web. RevenueCat's Smart TV coverage sits at the in-app purchase SDK layer, not as a paywall-building product. Superwall and Piano do not document a CTV paywall or journey product. For teams operating on CTV, or planning to expand there, that gap usually drives the decision.
Is Nami self-serve, or sales-led?
Sales-led. Nami is enterprise-only by design. Every customer is paired with a dedicated Professional Services team that guides onboarding, configures templates, runs the first experiments, and stays engaged as a strategic partner. Pricing is custom, based on subscriber volume, platform scope, and service tier.
See how Nami fits your stack in one call.
Bring your current setup. We'll map it against the Nami platform and show you exactly what changes, what stays, and what gets simpler.