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Blog

Insights from the Nami ML team on the subscription economy including on full-funnel orchestration, subscription growth and crafting subscriber experiences.

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App Economy

App Economy

October 25, 2021

Play Store Commission Slashed for Subscriptions Apps

Google slashes Play Store commission on app subscriptions after pressure builds from both app publishers and regulators. Will the Apple App Store follow?

November 7, 2024

Subscriptions are Driving Apps to Surpass Games in Consumer Spend by 2024

According to a new report from SensorTower, by 2024 apps will beat games in consumer spend by 2024. The popularity and adoption of in-app subscriptions across all categories is leading the way.

March 30, 2020

Supporting Indie App Developers in the Year of COVID-19

Aat Nami have felt the need to do something to help people affected by the pandemic. Here's what we are working on currently to support our community.

November 19, 2024

Your App Business is Exploding or Imploding: And the Opportunity is…

If you are an app developer or company with mobile apps and are experiencing unprecedented traffic, plummeting engagement, or uncertain revenue what do you do?

November 26, 2024

Why Privacy Needs to Power the Next Generation of Apps

Smartphones are at the center of modern life. For consumers, privacy is emerging as one the most important features when considering using a new app.

November 16, 2024

The Second Wave of Streaming Services is Upon Us

69% of consumers currently pay for some type of subscription-based video streaming service. This is creating a halo effect as consumers are comfortable adopting other types of subscription-based apps.

February 14, 2020

Shifting Changes in The App Economy: Three Trends for 2020

Learn the three App Economy trends that makes now the best time yet to be an app publisher on mobile, connected devices, or online.

November 13, 2024

Sell Your App, Not Your Users

The future of the App Economy is direct monetization. Embrace subscriptions as the way to find and monetize your app's best, most loyal users.

August 20, 2019

Where Do App Downloads Come From?

A hyper growth mindset has infiltrated every aspect of the App Economy. Growth metrics have created perverse incentives for app publishers to the detriment of end user experience. App publishers are growing their user base, through organic and user acquisition efforts including CPI campaigns.

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