Blog

Insights from the Nami ML team on the app economy including on subscription-based apps, app growth and building better paywalls.

Connected TV

OTT vs. CTV Advertising: What's the Difference & Examples

The world of digital advertising is evolving, and two key terms often used interchangeably are OTT (Over-the-Top) and CTV (Connected TV). Both are integral to the future of media consumption, offering unique opportunities for advertisers. But what is the real difference between the two? In this article, we’ll break down OTT and CTV, explore how they work, and provide actionable insights for leveraging these platforms in your advertising strategy.

Creating a Winning CTV Strategy: Monetizing Your Content

The digital shift in television viewing has opened up new avenues for monetization. With the rapid rise of streaming platforms and connected TV (CTV) devices, advertisers and content creators are looking to maximize their revenue from this growing market. But CTV monetization involves much more than simply running ads. It’s about creating a comprehensive strategy that taps into different revenue streams, from ad-based models to subscription services, all while optimizing content for various platforms.

November 17, 2024

CTV Advertising Guide: Key Strategies for Effective Connected TV Campaigns

Connected TV (CTV) advertising has become a crucial channel for advertisers aiming to reach an engaged audience through streaming platforms and internet-connected devices. With the shift from traditional television to on-demand streaming services, CTV ads offer brands the chance to connect with viewers in new, dynamic ways. But what is CTV advertising and how can businesses harness its power to achieve better results?